Advertisements Essay

Advertisements surround us in our everyday lives, they have become so integrated in our society that there is almost nowhere you can venture without their presence. In my opinion, it doesn’t fulfill its primary purpose – to provide the customers with information about products. Some opponents of advertisements even claim that most advertisers use unethical ways to establish a need for their products thus encouraging them to buy more and more. To achieve that, advertisers use countless means, such as aggressive advertising, to catch the customer’s eye. It’s a widespread opinion, that too much advertising is a significant problem nowadays. It’s difficult to argue that, with an increasing part of the broadcasting time devoted to commercials, they are becoming extremely annoying. Moreover, a lot of them have special insidious slogans that linger in the brain so that it seems you will never get rid of them. At the same time, such contempt for advertising couldn’t be fully justified. Being a mixture of media and art, it can be regarded as a modern form of art. For example, the Night of Advertising Predators, a festival of the most ingenious commercials from all over the world, in my opinion, really deserves admiration. From my own point of view, though having always been an opponent of advertising, I often find myself watching a selection of the most creative commercials on the Internet. I strongly believe that it’s high time all people woke up to the fact, that advertising is not as disgusting as they think.

A favourite product, service, or organization (PSO): Piano Essay

Introduction Richard Clayderman, David Foster, and many other popular musicians have one thing in common; they have quality of playing a musical instrument; the piano. Piano is a popular instrument especially for private household ownership +among the middle and upper classes. Hence, pianos have gained a place in the popular awareness. A piano is one of the largest consumer purchases most people will ever make. Yet when we shop for a piano, we are up against a vast variety of brands, models, and styles, competing claims, and strange terminology. Maybe for some people a piano is just a piano. It is an easy choice. They just need to pick the colour they want. On the other hand, a piano is a vehicle to release emotions, to discipline their self, to achieve tremendous joy, to work, to create. These are the people whose heads spin when shopping for a piano because it is difficult to use logic to make an emotional decision. Most people are genuine, caring and careful. The more we know about pianos and the buying process, the easier it will be to trust what people are telling us. We will feel more comfortable if we ask for assurances. Reputable dealers, teachers, tuners and brokers will welcome our analysis. Concerning the Piano product, this paper will discuss about the problem in the sales of Piano by using appropriate marketing theory to explain why the problem arises. In addition, we will also compare the Piano with other competing product. Problem Statement Despite the declining trend, the author sees that pianos in general have grown progressively larger and more powerful over the past couple of centuries, with thicker and heavier strings under higher tension. Just like a car, a piano is an investment. We should treat our purchase of a piano with at least as much care as we would in buying a car. Nowadays, we heard that the piano industry is corrupt, run by dishonest people, who only engage in scandalous and disreputable selling methods. Need to be known that it is not true. The piano industry is an incredibly wonderful segment of the musical instrument industry. The people are fantastic, talented and very dedicated. Piano businesses must make a profit in order to operate. In fact, regarding pianos, some people experience more traumas in selecting than in choosing a car, a house, or an oral surgeon. If we are a novice and feel we lack enough knowledge about pianos, do not hesitate to find someone who does to help inform us. One of the most terrifying experiences for most pianists is purchasing a piano. The more advanced the pianist, the more important the response. How the piano reacts to the pianist’s touch describes response. Advanced pianists can and do overplay lesser quality pianos. In addition to the changing economical and technological situation (the IT boom, the invention of electronic keyboard, the increasing inflation and fuel price that result in the increasing price of almost all consumer goods and many others), the other possible reason could be the reducing concerns on buying a piano. A limitation of the research is that observation method does not involve direct interviews which will slightly reduce objectivity and the accuracy of information. We are retrieving more reliable data from experts’ analysis, journals and various publications from available media. Using the data resources above, we are hoping to present an independent and objective analysis toward the contemporary issue. Recommendations of the future research include using the inputs from sellers and dealers of musical instrument using primary research about the changing consumer behaviour towards the purchase of a piano. To get the comprehensive picture, it had better that the future research use large sample size and including the opinions of economists and musicians in assessing the problem and suggesting appropriate solutions. Research Objective This paper intends to find out the underlying reasons that explain the declining number of sales of Piano in recent years Using the non-participant observation method, collecting data and analyzing qualitative information from journal, books, magazine and other online materials, this paper is to conduct analysis of piano-purchase behaviour In addition, the paper aims at finding suitable alternative technology substituting Piano as a music instrument. Piano Product Description Pianos are very individual instruments and, like shoes, one size does not necessarily fit all. Playing it for a few minutes will give you an idea of the action and sound. Consumers are bombarded with so many claims, graphs, color charts, misinformation and fancy words, from so many different sources. Their heads start to spin. It is no wonder the more one shops around for a piano, or whatever, the more confused one becomes. If people are an aspiring artist or a professional musician, they should buy the finest piano built in their own estimation. That piano should have nothing less than complete artistic capabilities. The extra cost will not amount to much, and they will receive the extra benefit of owning and playing a piano of superior quality. Materials will affect the sound and longevity of a piano. However, do not base our final decision on purchasing a piano on materials alone (Fine, 2006). If we know and trust the dealer, our only real concern is getting the model we want at the right price. If we do not know the dealer, it cannot hurt to take a piano tuner or a pianist along to advise us, even if it does hurt the dealer’s feeling. To do so would probably require that high quality pianos cost two to three times what they do now, and they are already very expensive. The problem arises, though, when pianos arrive at customers’ homes in a state of adjustment far below the acceptable standard.   Most people who are not experienced pianists, and even some who are, are not familiar enough with what should be expected, to know when there is a problem. The development of musical instrument leads to the variety of Piano models and price. In general, there are two kinds of Piano: they are vertical pianos and horizontal pianos. Horizontal pianos are named after their model that has height and the strings position. In particular, the height of this piano model is about 36 to 60 inches (Figure 1). There are four types of vertical pianos; they are Spinet, Console, Studio, Upright (About.com, 2008). Figure 1  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   43† Vertical Piano Source: Wyman Piano Company. (2007). Meanwhile, the horizontal pianos also refer to grand pianos, which named after their model that has length and their strings placement. Furthermore, there are 6 basic types of pianos; they are Petite Grand, Baby Grand, Medium Grand, Semi concert or Ballroom, and Concert Grand (About.com, 2008). Figure 2  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Pearl River 6’1†³ Grand Piano Source:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Onofrio Piano Company. (2007) Why Piano becomes My favourite Piano become my favourite musical instrument due to the original sounds generated by the instrument and many great classical and pop musicians have great works when played by Piano. For example, works of J.S. Back, Mozart is well-produced when they are played by Piano solo. The condition is the same when I hear pop musician like Richard Clayderman or David Foster. Based on my favourite musicians, I choose Piano as my favourite product. Comparison: Acoustic Piano vs. Keyboard (Electric Piano) Technical Considerations The difference between digital piano and electronic piano is major about the technical issue of sounds producing. On an acoustic (â€Å"real†) piano, the key mechanism is hammer based, which means that there would be different sounds if a person differently plays the keys. If the person presses the keys hard (quick), it causes the hammer to hit the string strongly and will produce strong sounds. In contrast, if the key is pressed lightly, the hammer will hit the string mildly, causing a gentle sound (Lee, 2002). Unlike the acoustic piano, the electronic piano is electronically produced, which means that the electric piano cannot differentiate the soft or hard press in the keys by the players. Whatever the players/musicians press the keys, the electric piano will produce the same sounds (Lee, 2002). Non-Technical Considerations In non-technical considerations, the use of electric piano usually for those who wants to master multiple instruments at the same time since it has several buttons to produce artificial instrument sound like drum, guitar, and also the background music. Meanwhile, Piano is dedicated for a person who wants to master the single instrument. Piano Sales 2000-2004 Although the vast model of piano does not produce different the quality of produced sound so much, in the market, the vertical pianos model still become the most popular model, followed by grand and electric pianos. Figure 3  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Compositions of Piano Sales in 2000 – 2004 Sources: Giles Communications LLC. (2006). Table 1 show that the sales of vertical pianos reach 50,000 units per year meanwhile the grand pianos reach 30,000 unit per annum. Table 1  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Sales History of Piano Since 1990s Sources: Giles Communications LLC. (2006) Table 2  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Comparison of Piano Producers Competitive Advantage Marketing Concept Marketing is not limited to business situation. All of us are involved in marketing on a daily basis, whether we are applying for a new job, asking for a raise or trying to sell our old car. Marketing involves every aspect of business from the manufacturing of a product to actual point of sale (â€Å"How-To†, 2001): Product Development & Manufacturing. Promotion Presentation Pricing One of marketing concept that explains the product offering is product life cycle that represents one essential element in the marketing mix; the product has a concept or terminology, which is known in marketing environment. The concept is called Product Life Cycle. In general, Product Life Cycle has four distinct stages where Pianos always experience: Introduction Stages is a period of slow sales growth as the product is introduced in the market. Growth Stage is a period of rapid market acceptance and increasing profits. Maturity Stage is a period of slow down in sales growth because the product has achieved acceptance by most potential buyers. Profits level off or decline because of increased marketing outlays to defend the product against competition. Decline Stage is the period when sales fall off and profits drop. Figure 4  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Product Life Cycle of Piano Source: Internet Center for Management and Business Administration. 2004 Nature and Form of Results Actually, buying pianos is very simple. All we need to know is our price range, the features we want, and the manufacturer. On the other hand, if we are buying electronic piano, it is easier. We do not need an experienced piano technician to help us evaluate the piano. I think that more people buy on appearance than anything else does. If we see a piano that is beautiful on the outside, this does not mean that the inside will match in terms of quality. Logically speaking, it would be prohibitively expensive for a piano manufacturer to spend all the extra time devoted to the person’s instruments on a piano that was not intended for such critical use, or where the person ultimately buying the piano may not appreciate or even notice all the additional effort and expense (Fine, Larry). When we want to go piano shopping, go to a store that has a reputation for reliability in our community.   Look with suspicion upon one that is constantly advertising bargains.   The salesperson, if a professional may ask us several questions before he or she even attempts to show or demonstrate any piano. Do not resent this. They are simply trying to help us select the best piano adapted to our purse and purpose.   He or she may ask us if we have children who will be expected to study the piano. They may want to know the approximate size of our living room (Viewing and Purchasing an Upright Piano). We need to know that a piano is expensive to purchase but as has been pointed out, a keyboard is not an optimal substitute for this instrument. One solution would be renting a piano. Many music stores listed in the yellow pages offer this service (Viewing and Purchasing an Upright Piano). People also must consider the beauty of what they see, the beauty of what they hear, and the value of their investment. The final answer to each of these considerations depends largely on each personal situation. Reference: About.com. (2008). The Piano. Retrieved February 22, 2008 from http://musiced.about.com/od/beginnersguide/a/pianotypes.htm Fine, Larry. (2006). Looking for a Piano (Or Zen and the Art of Piano Buying). Retrieved February 22, 2008 from http://216.109.125.130/search/cache?p=less+people+buying+piano&prssweb=Search&ei=UTF-8&fr=FP-tab-web-t&x=wrt&u=www.jwpepper.com/catalog/art_PaBuyPbookFine15.jsp&w=less+people+buying+piano&d=YhcKEW1aMPml&icp=1&.intl=us Giles Communications LLC. (2006). U.S. Piano Sales History. Retrieved February 22, 2008 from http://www.pianonet.com/saleshist.htm How –To Understand Marketing. The How-To Network. Retrieved February 24, 2008 from Internet Center for Management and Business Administration. (2004). The Product Life Cycle. Retrieved February 22, 2008 from http://www.quickmba.com/marketing/product/lifecycle/ Lee, Xah. (2002). Piano keyboard actions: Acoustic vs. Modern Weighted. Retrieved February 23, 2008 from http://xahlee.org/UnixResource_dir/writ/piano_action1.html Onofrio Piano Company. (2007). Pearl River. Retrieved February 22, 2008 from http://www.onofriopiano.com/Onofrio_PearlRiver_Piano.htm PIANO SALES. (2005). Retrieved February 22, 2008 from http://72.14.207.104/search?q=cache:KmGHytxxtb8J:www.winchesterpianos.co.uk/sales.html+Why+are+less+people+buying+new+pianos+nowadays%3F&hl=id&gl=id&ct=clnk&cd=6 RECENT MARKET FACTS. Retrieved February 20, 2008 from http://www.bluebookofpianos.com/basics.htm Wyman Piano Company. (2007). Vertical Pianos. Retrieved February 22, 2008 from http://www.wymanpiano.com/gallery/gimages/wv110chy.jpg

Legal Relationship with Powers and its Legal Issues and Implications Essay

Legal Relationship with Powers and its Legal Issues and Implications - Essay Example In my opinion, the relationship is not a limited partnership as Powers played an active role in the management of the computer business. In Ontario, limited liability partnerships can only be used for carrying on a profession, where statute permits. Examples include lawyers and accountants (Shani, 5). The relationship between Lawrence and Powers is thus not a limited liability partnership as they are not in a profession such as doctors and lawyers but rather entrepreneurs in the copier and computer renting business. A partnership is a relation that subsists between persons-individuals or corporations-carrying on a business in common with a view to profit (Shani, 2). A partnership can be a formal relationship (that is, express partnership agreement) or an informal relationship. The court may hold that the relationship is a partnership even if the parties don't realize they are in a partnership (deemed partnership) (Shani, 3). But the receipt of such a share or payment, contingent on or varying with the profits of a business, does not of itself make the person a partner in the business, and in particular, a contract for the remuneration of a servant or agent or a person engaged in a business by a share of the profits of the business does not of itself make the servant or agent a partner in the business or liable as such (Shani, 8). Lawrence told Powers, "If you will agree to operate the new computers, I can pay you more by sharing the profits from that branch of our new business with you." Powers agreed. Hence, there is a relationship that subsists between Lawrence and Powers to carry on the personal computers renting business with a view to profit. However, more information is needed as to whether there is an employment contract between Lawrence and Powers that makes him a servant or an agent. The relationship between Lawrence and Powers for the personal computer renting branch of the business is assumed to be a partnership since there was no mention of contract by Lawrence. Even if Powers is not aware that his relationship with Lawrence is a partnership, the court may construe otherwise. Where there is no partnership agreement, the partnership is governed by the Partnerships Act (Shani, 5). The Partnership Act sets out the fiduciary duty of partners. No partner is allowed to incur secret benefits - that is, each partner must account for all benefits received by him/her personally from any transaction arising from the use of the partnership's name, property or business connections - if he/she fails to get permission of his/her partners beforehand, the benefit then belongs to the partnership (Shani, 6). Applying the law to the case, Powers purchases the computers from Intelli Inc., an office equipment and supply company of which shares are held by Hugh Powers mother and father. Powers has incurred secret benefits because the purchase price of the computers entered into by Powers was at the manufacturers suggested retail price and did not reflect any form of volume discount, even though volume discounts were routinely given by

Indonesian Music - Gamelan Essay Example | Topics and Well Written Essays - 1250 words

Indonesian Music - Gamelan - Essay Example Ethnomusicologists trained in the West have always shown interest in Javanese and Balinese orchestral traditions because these types of music were always easily available in the US. Therefore, researchers and students have always remained focused on these varieties though the music from other islands like Borneo, Sulawesi and Sumatra also form integral parts of Indonesian music. In order to understand the music tradition of a country it is necessary that one should have some background information about its geography, religion, culture and traditions. Indonesia is a diverse cultural composite of 13,667 islands and it is a home for over a hundred different ethnic groups speaking more than 300 languages. The population is a mix of several major religions like Islam, Hindu, Buddhism and Christianity. Therefore, these catalytic factors have a great influence in shaping the art form of Indonesia, especially in music. Local beliefs and traditions known as adat – a native term for cu stoms – play a significant role in forming the Indonesians’ religious practices. The adat ceremonies are marked by events like ritual sacrifices, communal feasts etc. The natives harbor a notion that the spirits of departed ancestors still remain somewhere near the community. Hence they pay offerings to the departed souls in hopes that the spirits will accept what they earnestly submit.

Healthcare tourism Dubai versus London Research Paper

Healthcare tourism Dubai versus London - Research Paper Example Market Penetration Market experts have predicted a massive projection in the market share of Dubai in the global medical tourism market. It has been reported that in 2010, the total value of the medical tourism industry was to shoot up seven percent in comparison with 2009. It was expected that the total value of the market by the end of 2010 would be Dh 6.1 Billion. Further, in 2014, the government approved the Dubai Medical Tourism Strategy. This suggests the dedicated aggressive marketing done by the industry to have increased presence in the market. It is interesting to note that in the initial years of establishment of the concept of medical tourism, UAE was considered more as a consumer than a service provider. The paradigm shift in the scenario suggests market penetration as an intensive strategy. â€Å"The healthcare services market in the GCC is expected to grow from AED 66 billion (US $18 billion) in 2008 to AED 175-202 billion (US $47-55 billion) by 2020† . Market Development It has been reported that in 2010, Dubai Health Authority entered into a Memorandum of Understanding with Medical Tourism partners across the globe to fortify Dubai’s presence as major medical tourism destination. Dubai hosted the Medical Tourism Congress in 2011. These steps could be analyzed as market development intensive strategies of the Dubai medical tourism industry. There has been substantial improvement in healthcare infrastructure and technology and focused changes in the policies and regulations so as to comply with the market development strategies. Dubai has an investment friendly environment. It has established Health Care Free Zones (Tax free trade zones) and Health Cities.

Animal Right Essay Example | Topics and Well Written Essays - 500 words

Animal Right - Essay Example This is the reason why there are so many animal rights activists. The basis for animal rights therefore rests upon the idea that animals, just like humans, deserve to be treated humanely. Does this make sense and how does the subject of animal rights fare in ethics? Utilitarianism somehow sheds light on the validity of animal rights, especially the ideas of 19th century British philosopher John Stuart Mill. As utilitarianism is a form of consequentialism, then it follows that utilitarian ethics teaches that the ends justify the moral worth of an action regardless of the means. If we were to defend animal rights on the basis of this principle, then we are to accept the fact that protection of animal rights will produce a good outcome and is therefore good. One benefit that can be derived from this is that â€Å"animal rights teach us that certain things are wrong as a matter of principle† (â€Å"Animal Rights,† BBC). This means that by recognizing animal rights, the society is taught that the virtues of respect, kindness and compassion are indeed existent and are universal, in that one is not supposed to limit the expression of these virtues to humans but also to animals. Moreover, the protection of animal rights will somehow force people to seek more human ways of treating them and to seek other alternatives to the task at hand before resorting to animal use. These sentim ents are echoed in the following statement by German scientist Frank Gannon: Nevertheless, if one simply uses the idea â€Å"the ends justify the means† in defending utilitarian ethics vis-à  -vis human rights, then one would be forced to recognize that animal rights somehow contradict the idea of human rights – especially the human right to eat animals. This means that if one takes the view of utilitarianism, then he would advocate the happiness of the greatest number of people; and if what can help bring about this happiness is the killing of animals for food, then animals

News Production - Audience Imagined and Its Consequences Essay

News Production - Audience Imagined and Its Consequences - Essay Example News today not only reaches the local audience but also global audience. Globalisation has made the world a small place and the effects of an incident in one part of the world are felt in other parts of the world. News production is today a global phenomenon and the process of how the news is gathered and showcased to the audience has undergone a complete transformation. The important aspect of news production is the way the audience are imagined by the journalists or the news companies. Even though, technology has made it possible to have a more interactive news production process, that hasn’t been the case. There are various reasons why the technology hasn’t been used to best effect to improve the overall news production processs. This paper discusses how the audience are imagined in news production and what its consequences are. In order to do so, first how the perception of the audience has changed over the years or stages of the journalism-audience relationship is addressed. News Productions – Imagined Audience There has been a fundamental transformation in the understanding of the audience by journalists. The professional or traditional view of audience is in complete contrast to the modern view of the audience. The advent of the web has increased the responsiveness of the audience to the news and this has now been incorporated into the DNA of news production. The traditional approach was that the desires and wants of the audience were not of much important and the journalists decided what news the audience needed to know. It was the journalists and the management at the news companies that decided what stories that need to be told to the audience. There was very less interaction and also very less the journalists and companies could do to understand their audience. But with this new level of audience responsiveness, which is made possible by the web, the journalists have better tools to understand their audience and their preferences . But the main question remains whether they have used to best effect. This has impacted the way the audience is imagined during the news production. It is claimed that the web has now lead to audience responsiveness in news production which was earlier audience ignorance. That is, the real audience perception was completely ignored in traditional approach. Now the audience responsiveness has bought in a certain reality into how the audience are imagined in news production. But this is most often limited news channels on the internet. The press and the television news channels haven’t completely utilised this. The audience have been imagined differently during different stages in the last century and this century. The professional view in the last century was that the journalists had very little understanding of their audience. As Ettema & Whitney (1994) state that there was an industrial construction of audience. Industrial construction is the way people who create material (for news companies, agencies, etc) think of the people on the receiving end of their material (Turow, 2005). This had serious consequences or implications on the news that the audience would get. Audience would get material that was not contained of the actual facts but was a perception of journalist about the facts. That is, the audience were fed with news that the journalists thought was right. This was the case most of the times. Gans (2004) in his study makes a very

Analyse article Essay Example | Topics and Well Written Essays - 250 words - 1

Analyse article - Essay Example Evidently, the nutrient cycles have been changed, the biomass has reduced considerably and a lot of carbon dioxide is being emitted (Passary 1). In the coming years, Passary writes that the impacts on the environment are expected to worsen, especially if nothing is done to reverse these statistics (1). The plant and animal species have greatly reduced (Passary 1). In line with this thought, it is only fair that humans put much efforts towards reclaiming the lost lives and even the habitats that would have otherwise been home to animals and humans. Among the major improvements that humans can adopt is to adopt safer forms of agricultural practices. It is also recommended that the urban designers adopt a more efficient approaches such as using the landscape corridors (Passary 1). These approaches will help improve and sustain the existing ecosystems. These approaches will also lead to higher biodiversity. Passary, Anu. Dwindling Forest Habitats Threatening Worlds Ecosystems Says Study. Tech Times, 23 Mar. 2014. Web. 24 Mar. 2015.

Biblical Authority Article Example | Topics and Well Written Essays - 500 words

Biblical Authority - Article Example From this paper it is clear that Wright N.T delivering the lecture at The Laing Lecture 1989, and the Griffith Thomas Lecture 1989, had a goal of justifying that the bible is worth being authoritative and is indeed authoritative because the words of the bible are the words of God and God Himself and that God is perfect and all-knowing enough to give out instructions that would last and be valid till the end of days. Having explained all terminologies involved and visited views of opposing schools of thought, it is in place to say that the author developed his thesis logically. Indeed, the author’s major strength was for him to have attributed all his arguments to biblical relations and paying homage to other people on the other side of his position.This study highlights that the author really composed his thoughts and arguments well. For him to describe God as omniscient, knowing what is good for all humankind in years to come even before the actual time comes would really lea ve very little room for opposing critics. There however remain unanswered questions to me on how the writer justified most schools of thought. This leaves room for so much doubt if the author’s own stand was authoritative enough.  The writer writes a rather accommodating remark on the school of thought that the scripture was made for to address issues of specific times of the world’s existence and so may be justified not to be thought as an authoritative material for our day.

My Personal and Professional Development Plan Essay Example for Free

My Personal and Professional Development Plan Essay It is a journey of the self to contemplate all the happenings going on around. I can say that I have reached the middle of the road with regard to my journey in life. I am now entering a new phase of my life. My graduation is almost near. I have to face the new world in order for me to continue my journey on this earth. I remember when I first entered this university. I do not have friends before; I also remember the times when I am longing for my parents. I miss them so much but because of my determination to study here, I managed to cope up with my new environment. I remember how I felt whenever I’m alone. I also remember the hard times during my first day here. The way of life, the attitudes of the students and of course, the expectations from my instructors and professors gave me some intense feeling of being new to this university. But as days passed I learned how to mingle with them and cope with my new environment. Now, the time is near to end my journey in this stage of my life. My journey in college is coming to an end. I am so excited to face a new period in my life. As I move on to my journey, I want to spend time with my family and catch up with my friends. I want to go out on a vacation where I can loosen up a bit. I am planning to go to a place where I can relax and think of nothing but myself. By the time I graduate, I will visit my family back in Brazil and I will visit all the places that Ive been. This will give me time to think about my future; on what path would I take. I will also visit my old friends to reconnect with them, and try to enjoy my vacation there. By the time I go back to work, I will see to it that I will be promoted after five months. I will instill in mind that I need to be promoted, this is my way in motivating myself to achieve what I have planned. I will also enroll in a university to get a Master’s degree. I plan to get a management degree because I want to have a managerial position in my workplace. We know for a fact that having a greater education gives you a chance to compete in the market that is, having a higher position in a company. I believe that the adult tasks, unique to each period and era of the adult life are intertwined with the issues and problems inherited from our childhood, and are mediated by dynamic pressure from socioeconomic and historical aspects of life from within the cultures and societies where we live. Helping put our adult lives back in balance with our inner resources, and understanding the contradictions and conflicts built into our life patterns between who we are and who we want to be, between what we love and what we must do, between our often clashing commitments this is often the task that underlies the resolution of psychological symptoms and suffering. With these challenges in life, an individual learn to know himself/herself better and try to do something about it. Each and every one of us has experienced this kind of situation and we try to solve it as soon as the problem arises. Going back to my previous papers I mentioned that I have been into sorrow but I think of positive thoughts to divert my attention and see to it that these challenges in my life will help me grow. I am grateful for the incidents in my life that I have experienced. It made me who I am a stronger woman. Forgetting and learning from your experiences, makes you more knowledgeable about realities of life. As human being, we have differences and similarities. Thus, according to Levinson, â€Å"human life cycle is universal, yet each life is different†; that both sexes have developmental histories to some extent unique to their own gender, but the overall pattern in the adult development. This follows the same structure of eras and alternating periods. Adult Development Theory helps us see more of our connectedness to the rest of life, primarily through our experience of living within the limits of a relatively invariant, species-specific life cycle, containing nevertheless within it, the creative potential of individual variability (Kitrrell, 1998). My plan in achieving my goals: personal and professional I mentioned earlier that I first planned to graduate for me to get a decent job. In order for me to get a high grades I would have to keep in mind that nothing is more important than finishing all the requirements needed for me to graduate. One of my mottos this school year was to graduate and find a job that will help me enhance my knowledge about my course. And time is near for me to accomplish my goal with regard to my education. One of my personal goals is to develop my profession and apply the knowledge that I have learned during my stay here at the University. I want to help others in building their own dreams. I want to have smooth relationships with my co-workers. I want them to know me better. In helping them with their tasks, they will also help me with mine. thus, my growth with regard to personal and professional life go hand in hand, that is, i can develop my relationship with others by making them my friends and at the same time, they help me enhance my professional growthmaking good at my job. Doing your job is not good enough to say that you are growing professionally. An individual needs a harmonious relationship with people surrounding him/her to understand and do his/her work better. In it, the individual will not have any conflicts with his/her co-workers. S/he will be happy and enjoys his/her tasks in the office. Adjustment is the key in making a harmonious relationship with others. It is very important in work and also with personal life, rather than likability, meaning it is more important to interact within your co-workers than to impress them. If a person wants to impress others, s/he must communicate will with others s/he must mingle with them. In this way, s/he will be understood by them and they may help him/her in his/her endeavor in work. Being friends with your co-workers makes your work load more fun and you will not feel the pressure in doing your assigned tasks. So, I must adjust to the people in my workplace and in the society that I belong. I will see to it that I will not have any conflict with them. I will befriend them to help me cope with the new environment that I enter. I will share my thoughts to them for them to understand me better and try to use it as an instrument in accepting me as part of their company. I also want promotion, so I am planning to have a higher education, I will enroll for masteral and at the same time do good in my work. I will attend conferences if necessary to help me gain more credentials for the promotion that I want. I just want to achieve this in my first two years of work. After attending masterals, I plan to have my PhD to have a higher position in my recent workplace or maybe I can have a career move where I can improve my ability and skills with regard to what I have studied. But before I achieve these goals, I will develop a clear and highly specific career goals and objectives for myself. I believe in the goodness and attainability of my goals I being accountable for the consequences that may occur. I will strive towards reaching my goals and dreams one day at a time. I see my career as a vehicle that will help me take my goals. I will commit myself emotionally and psychologically to turn my dreams into reality. But first, I need to focus on what I want to do, that is, to have a vacation for myself. I will plan my goals base on its attainabilityshort- and long-term goals. Second, I need to eliminate excuses for not moving forward toward my goals. I will put my career plan that maps out specific moves I can make toward my goals on a daily basis. From what I have found on my assessments, I now develop an awareness of what I want to do. Two years from now, I want to finish my Master’s degree. Five years from now, I want to have a child and have a beautiful family of my own. And ten years from now I want to have a top position in a company and make a name in the business industry. My ideal job would enable me to grow personally and professionally. This job will help me enhance my ability and skills in communicating with others. As I graduate from this university, I will step-up for more formal education in order for me to attain my goal. We all know that having a higher education will give you a chance to compete on the job market. This way, I can improve my personality. Having a good job is not enough. I want to get more than what I have. At my recent job, I will try my best to do my job for me to be promoted. Being a CSR, I won’t try arguing with unhappy customers. If I can’t handle them, I better call my manager. I also want to receive feedback about my performance at work once a week. I will use these feedbacks to improve my work, and to be more efficient employee. I will use my resources to my advantage. Performance is a very important factor for every individual. It is created to assess individual action with regard to how s/he conducted his/her own acts. Interacting with others help someone assess his/her action on how and what should s/he do to act accordingly, that is, behaving in a manner where s/he is supposed to act. Each and every one of us is expected to act in every situation we encounter. An individual could maintain an ideal role within the situation. As a student, I must study hard and do all my assignments to conform to the rules and regulations of the school. I must act as a student in order for me to perform my role as a student. By doing this, I learned how to assess my work according to the standards of the University. The road to success Happiness is connected to personal effectiveness wherein you feel contentment within yourself. For me, personal effectiveness is doing what you want, getting yourself from where you are to where you want to be, that is, achieving what you want in life. Thus, it takes a lot of effort to say that an individual is successful in doing the things that s/he wants. Defining personal effectiveness is the same as how we define success. We individuals seek success being intertwined with happiness. We can say that success is having the things that you wantearning money for yourself and your family, getting the highest paying job in town, having all the things that the world offers, and the likes. We define success with regard to tangible and intangible factors the materials that we use in determining success and the feeling that we feel inside in getting that success. As I mentioned in my previous paper, I defined happiness as a pleasurable satisfaction, a state of well-being and contentmentbeing happy of what you have. Regret is a way of depressing yourself of not getting what you want or doing what you should have done. Seeing my mistakes and my weaknesses enables me to improve my worth as an individual. This made me more effective citizen, student, daughter, friend and a partner. And I try to live one day at a time in order for me to achieve my goals in life. In this way, I can avoid myself of feeling too overwhelmed with my limits and emotions. I will be entering a new page in my life, as I go on with this great transition, I realized that my experiences and the people around me have a great impact of who I am today and what will I be tomorrow. My future depends on how I plan to go on with my lifemy future! I can say that I am contented of what I have right now but I am not satisfied of where I am today. I want to explore more of my world. I want to excel from my job and I plan to have a very good life, that is, being successful and all the people around me are happy with what they have, especially my family. Prior to graduation, I plan to have good, if not better grades. I want to make it better for me to land a job that will help me earn enough money that is salary that will enhance my way of living. I don’t want to have a failing mark. This will reflect my personality as individual. Failing mark means I didn’t do my best to pass my course. In order for me to achieve this, I will read all my reading assignments and complete all the requirements that are needed to be submitted. I will see to it that I will pass my entire exam. I will love and enjoy my course and look at every single test as a challenge in making me more responsible individual. Taking responsibility in all your actions make an individual is more assertive of what s/he wants to achieve. My family is very important to my life, I want them to be happy with their own life and be successful with their chosen field. I want my mother to be more understanding and I will see to it that she is happy right now. I want her to feel that we, her children love her very much. I want my family to be complete and witness my graduation. I want to share my achievement with them. They are my strength and joy. Without them, I cannot overcome all the obstacles that came my way. They are the one whom I run to whenever I have a problem. They gave me good advices on how to handle my problems. Even though they are not with me, they are always here in my heart. Daniel Levinson’s theory of adult development Adult development theory presents a vivid understanding of life cycle. Daniel Levinson worked out his theories of adult development in two landmark studies, Seasons of a Man’s Life and Seasons of a Woman’s Life. He argues essentially that the adult portion of the human life span is divided into three eras: early, middle, and late adulthood. Each of these broad eras are themselves divided between entry or initial stages and ending or more-or-less stable stages. Think of the difference and quality of the life structure and goals of a 24 year old as compared with a 34 year old, and you will get a sense of the internal changes that occur within otherwise specific eras, i. e. , both a 24 year old and a 34 year old would be considered young adults within the Levinsonian perspective. The divisions between the life eras are marked by significant transitional periods that can last for some years. Life during these shifts can be seen as rocky or smooth, noisy or quiet, but the quality and significance of one’s life commitments often change between the beginning and end of such periods. I chose this theory to plan my future because it enables me to think of the differences and similarities of characteristics between the two sexes and also to compare the experience of the adulthood with the late-adulthood stage and the other stages of life as discussed by Levinson. This theory reflects essential changes that adults undergo. Thus, it provides a clearer view of what reality is. This theory can be applied in planning on with your life. It will make you aware of the things that you don’t bother to know. This will help you analyze your work and performances as part of the society. This will enhance your knowledge about your role in the society. This will enable you to view things in a broader way, i. e. , having a positive outlook in life in entering the new phase of your life. This theory also presents a good foundation for understanding goal setting of individuals entering into particular adult stages (Minter Samuel, 1998). If you know your goals, probably you will know where you are heading to. This perspective on adult development is important for us, adults to understand. This will enable us to resolve important transitional issues during the vital periods in our lives. Thus, each transitional period is needed so that changes in individuation and relationships are attained by concerned individuals (Wheeler-Scruggs, 2008). This model is created to promote individuation and build relationships among individuals that they may use in getting what they want in life. These changes bring greater sense of autonomy and give a greater expression and achievement of one’s self-potential (Wheeler-Scruggs, 2008). Thus, individuals go through the various stages and transitions in order for them to become more self-reliant. Its nature is focused on building characteristics that would help the individual attain his/her personal and professional goals. It is also used to create rapport with each and every individual concerned. This would help the individuals reach their goals. Building rapport is very important in making your goals attainable. If you communicate well with other, they will help you achieve your goals by giving you information that you need. For instance, as a CSR I need to build rapport to the customers for them to give a positive feedback in which they will be nice to me thus, making my work easy. And with regard to my co-workers, I need to build rapport for them to help me in my job, giving some advices if I experience some difficulties in my job. Thus, this will help each and every one to improve their work and at the same time develop personal relationships. As I have mentioned earlier, we need each other in order for us to grow. With the help of others, we will achieve the set goals we planned for ourselves. As I assess my performance, I see my potentials to be growing. These potentials include my leadership ability and interpersonal skills which I can use in communicating at work. I will try to develop my weaknesses into strengths for me to improve myself, personally and professionally. This will also be of help to us in communicating with each other. Every student must know that they need their teachers for them to gain knowledge and improve their way of thinking. The teachers may help their students in developing their potentials and skills which they will use in communicating with others, most especially with regard to their work. Conclusion After planning all my walks in life, I would like to slowly acquire my goal. I will stick to my plan. As I have said earlier, I want to achieve my goal one step at a time. I believe that all my plans are reachable. I divided my plans into two: long-term goal and short-term goal. I would focus first on short-term goal: to be promoted in my work, to have a vacation with my family in Brazil, to visit my friends, to extend my family by having a new French bulldog in my house, and to graduate; and then work on to my long-term goals: having a good life with my own family and for my mom to be happy with what we, her children have achieved in life, and be one of the best Psychologist in town. This assignment enables me to reflect on how I manage my life after graduation. I have learned that in order to succeed in life, an individual must look at all the aspects of life before planning his/her future, that is, reflecting on the experiences s/he had and planning the future. Thus, development means assessing your own life and making all the necessary steps to achieve my goals. I learned that in order to achieve your dreams, you must decide to for Utopia, which means going beyond the reach of the society until we overcome the obstacles that stand in our way. These obstacles include negativism, fear, depression, and the problems they create discouragement, economic stagnation, crime, drug dependency, family distrust, etc. At this moment in my life, I can say that I have achieved something for myselfovercoming the obstacles that came my way. This helped me have a positive outlook in life. Thus, I will prioritize myself, of what I want to do and where I want to go. Through this process I will know that I will be a successful psychologist someday. References Kitrrell, D. (1998). A Comparison of the Evolution of Men’s and Women’s Dreams in Daniel Levinson’s Theory of Adult Development. Journal of Adult Development, 5(2), 105-115. Minter, L. E. Samuel, C. A. (1998). The Impact of ‘the Dream’ on Women’s Experience of the Midlife Transition. Journal of Adult Development, 5(1), 31-43. Wheeler-Scruggs, K. S. (2008). Do Lesbians Differ from Heterosexual Men and Women in Levinsonian Phases of Adult Development? Journal of Counseling Development, 86(1), 39-46.

Neural Prosthetic Hand Developments

Neural Prosthetic Hand Developments A recent innovation in the field of medical is the Neural Prosthetic hand. New origination in the field of neural prosthetics shows that they require a change in the material approach. Due to the reason, that, not all of the materials are bio-compatible and provide stability with the tissues in which they are implanted. After the successful development of various prostheses, for example, cochlear and retinal prostheses, the scientists think of developing other prostheses. The new prostheses will be able to help a number of people who are injured or have lost their limbs, have epilepsy, traumatic brain injury, chronic pain, Alzheimer’s disease, people who have speech disabilities and many other who have various forms of diseases will benefit from the new emerging neural prostheses (Varrasi, 2014). Neural Prosthetics It is a mixture of two fields which are neuro-science and bio-medical engineering. With the help of neuro-scientists, bio-medical engineers design and develop prostheses, which are the life changing factor of any injured person or for a person who is suffering from some diseases like discussed above. The neural prostheses can be defined as numerous devices which can mimic the function of the motor, sensory or cognitive models of the human subject which have been destroyed due to some injury. These devices are prepared with the help computer on which the design is made. After which, prototype is made which is used to test the ability of the proposed solution that whether it will work or whether it will have any adverse effects on the subject (Locsin, n.d.). These are implantable devices, some common examples of these are, pacemaker, bladder control prostheses, auditory prostheses (like cochlear implants), auditory prostheses (like hearing aid used by aged people who have hearing problems either due to age or due to some injury), pain relieving prostheses, conscious movement prostheses, motor prostheses, cognitive prostheses, and so on. Why should the company adopt it? As both the fields, neuro-science and bio-medical engineering, are newly emerged and have great scope in the future, this new innovation should be adopted. This will produce great profit to the company as there are hundreds of people who are deprived of the most basic senses like hearing, seeing, speaking, walking, and writing. So these are the people who will be buying these prostheses to get them implanted in their body. Through this, good revenue will be generated to the company and the consumer of the prostheses will be gaining the ability which he was deprived of. Another reason to adopt this is, a newly developed or introduced product (in this case a neural prostheses) is always a site of attraction to the people and a sign of relief to those who are in need of it. And for sure, these products will gain popularity in the rehabilitation centers who work for the well-being of people admitted in the rehabilitation centers (Handa, 2006). Problems in the development of the neural prosthetics As this is a region where the product is in direct contact of the inside of the human body it has to be prepared very carefully. First and foremost problem which occurs is whether the material used in the development of the prostheses is bio-compatible or not. Due to reason being, if the material is not bio-compatible, it will infect the tissues of the body (as some of the materials for the development of these prostheses can become poisonous when they come in contact of body tissue) where it was implanted. Next is the problem of acquiring the bio-signal from the body of the patient, as bio-signals are very weak and cannot be recorded easily. Then, is the issue of power consumption of the implanted device, which heats up when it uses more than the required amount of power. This is a serious problem as it might burn out the tissues in which it is implanted. The tissues are highly sensitive to rise in temperature (Garrison, 2007). Another problem is the life of the implanted prostheses in the human body. As every electronic item has some life span, so do these products also. A small issue that is the comfort level of the prostheses may make it not useable. Solution to the problem The first problem could be solved by a simple test of the bio-compatibility. Bio-compatibility is the ability of a bio-material that how well it performs with the host tissue (Black, 2006) without producing any adverse effects (Michel Vert, 2012). In this test, the sample is tested in collaboration with the human tissue and normal ranges of the body parameters are noted. This helps in the development of the prostheses which is bio-compatible and will not affect the body tissues. The other issue could be resolved by making a circuitry, which acquires the signal from the human body and then amplifies the signal to a limit that can be recognized. The power consumption issue is resolved by setting the rate at which the prostheses is to operate. Thus, by limiting its operation, the amount of power consumed will also be limited. The last issue discussed is regarding the life span of the electronic implant in the body. It is possible to use such batteries like lithium ion batteries which have a greater life span in comparison of the other batteries that have lesser life span. The comfort level of the prostheses could be checked by first preparing the prototype which is made to check the durability. Benefits to the field and company These prostheses could be developed in numbers and then can be exported to various parts of the world where they are in need. The field benefits by this innovation as after successful researches, these prostheses could be used as an example for the next upcoming prostheses. The new upcoming prostheses can be used for deep brain injury or to stimulate the spinal cord that will help the scientists and doctors to help patients in the rehabilitation centers. Another type of prostheses is the motor neural prostheses, which are also known as the brain machine interfaces (BMIs). These prostheses can regain the ability of the motor functions which were destroyed due to the some injuries. The benefits of this product to the field is that number of people, including athletes, who might have lost their limb due to some accident, can use this facility and re-gain their passion of participating in tournaments, races, and other activities of interest. The benefit to the company is that it will gain popularity among the other companies. Due to exports and selling of these prostheses, the company will have huge revenue which can be re-invested to make new prostheses for various regions of the body. References Black, J. (2006). Biological Performance of Materials. Garrison, D. (2007). Minimizing Thermal Effects of In Vivo Body Sensors. Virginia. Handa, G. (2006). neural prostheses- past, present future. indian Journal of physical medicine rehabilitation. Locsin, A. (n.d.). What Engineer Designs Prosthetics? Retrieved from Everyday life : http://everydaylife.globalpost.com/engineer-designs-prosthetics-12210.html Michel Vert, e. a. (2012). Terminology for biorelated polymers and applications (IUPAC Recommendations 2012). Varrasi, J. (2014, February 27). Next-Gen Neural Prosthetics Require a New Materials Approach. Retrieved from livescience: http://www.livescience.com/43746-next-generation-prosthetics.html

Essay --

Everyone is born with sexual desire (Kalb). Therefore, sex is sometimes successful when used in advertising to sell products because consumers can easily relate to its tempting value (â€Å"Does Sex Really Sell?†). Sex in advertising is the use of explicit sexual content or suggestions in order to sell a service or product. It has been stated that sex is one of the primal urges found in humans, and â€Å"this underlying, pre-programmed disposition to respond to sexual imagery is so strong, it has been used for over 100 years in advertising† (Sugget). However, using sex in advertising to sell products is only successful if the right group of people are targeted, the product is sex-related, or the advertising company is popular and well-experienced enough to correctly use this marketing strategy. Personalization and relevancy are important components when trying to deliver advertising campaigns that are successful. The basic and essential goal of many advertisers is obtaining the attention of the audience that they are targeting (Cyprus). As the internet has improved over the last 20 years, it has become much easier for sexually graphic material to find its way into people’s homes. By targeting the right people, sexual ads can sometimes attract the viewers’ attention. For example, sex is sometimes more effective when young men are the target (â€Å"Does Sex Really Sell?†). Men are typically attracted to provocative imagery in ads. Studies by popular magazines such as FHM and Maxim have shown that semi-naked and sexy women on the magazine’s cover attract men more than a magazine with a famous male star on the cover would, even if the famous male is someone that the men would like to read about. Men genetically respond to sexually provoca... ...such as David and Victoria Beckham, Christiano Ronaldo, and Meagan Fox. Meanwhile, Nissan displays sexy women in bikinis in their ads. In 2011 viewers were disappointed to see a Nissan commercial featuring a comparison of a model wearing a bikini and a Nissan Juke side-by-side. Many people did not find the ad amusing, claiming that it was rather sexist, instead of sexy. These companies’ logic is to demonstrate how their products can help meet consumers’ needs of love, desire, intimacy, and romance (Rogers). â€Å"We are sexual beings,† and therefore, marketers use consumers’ sexual impulses to their advantage (Raszl). Sex has traditionally been a topic not talked about or openly discussed, but today it is rarely taken as a surprise (â€Å"Does Sex Really Sell?†). It can be concluded that although sex doesn’t always sell, it definitely draws some form of attention (Kalb).

Aristotle Vs. Copernicus :: essays research papers

Aristotle vs. Copernicus Aristotle was a Greek philosopher and scientist, who shared with Plato the distinction of being the most famous of ancient philosophers. Aristotle was born at Stagira, in Macedonia, the son of a physician to the royal court. At the age of 17, he went to Athens to study at Plato's Academy. He remained there for about 20 years, as a student and then as a teacher. When Plato died in 347 bc , Aristotle moved to Assos, a city in Asia Minor, where a friend of his, Hermias (d. 345 bc ), was ruler. There he counseled Hermias and married his niece and adopted daughter, Pythias. After Hermias was captured and executed by the Persians, Aristotle went to Pella, the Macedonian capital, where he became the tutor of the king's young son Alexander, later known as Alexander the Great. In 335, when Alexander became king, Aristotle returned to Athens and established his own school, the Lyceum. Because much of the discussion in his school took place while teachers and students were walking about the Lyceum grounds, Aristotle's school came to be known as the Peripatetic ("walking" or "strolling") school. Upon the death of Alexander in 323 bc , strong anti- Macedonian feeling developed in Athens, and Aristotle retired to a family estate in Euboea. He died there the following year. His works on natural science include Physics, which gives a vast amount of information on astronomy, meteorology, plants, and animals. His writings on the nature, scope, and properties of being, which Aristotle called First Philosophy ( Prote philosophia ), were given the title Metaphysics in the first published edition of his works (c. 60 bc ), because in that edition they followed Physics. His treatment of the Prime Mover, or first cause, as pure intellect, perfect in unity, immutable, and, as he said, "the thought of thought," is given in the Metaphysics. To his son Nicomachus he dedicated his work on ethics, called the Nicomachean Ethics. Other essential works include his Rhetoric, his Poetics (which survives in incomplete form), and his Politics (also incomplete). Some of the principal aspects of Aristotle's thought can be seen in the following summary of his doctrines, or theories. Physics, or natural philosophy. In astronomy, Aristotle proposed a finite, spherical universe, with the earth at its center. The central region is made up of four elements: earth, air, fire, and water. In Aristotle's physics, each of these four elements has a proper place, determined by its relative heaviness, its "specific gravity." Each moves naturally in a straight line-earth down, fire up-toward its proper place, where

Public Law and Judicial Review

Proportionality exists as a ground for setting aside administrative decisions in most continental legal systems and is recognised in UK cases where issues of European Community law and ECHR is involved, it seems logical that the treatment becomes the standard of substantive review in all cases. A significant criticism of the Wednesbury criteria is that they do not allow for the effect on the life of the individual involved to be judged.Just because a judgement is not so unreasonable as to be incomprehensible does not mean that it is not disproportionately devastating for the affected individual – for example, when resources are scarce, it may not be irrational for a local authority to discharge their statutory duties under the 1996 Housing Act by offering housing in an area where it is cheap, but the effects on the lives of e. g. a person who has become homeless who is only offered accommodation a long way from good employment prospects, may be enormous.In such cases, the prop ortionality test would reveal that a general policy intended to conserve resources would in fact cause the individuals affected to consume more resources. The state and thus administrative decisions enter into so many areas of the lives of individuals that the idea of bifurcation – using proportionality where â€Å"fundamental rights† are concerned and the Wednesbury test in all others – is disingenuous at best. In areas such as asylum support or housing, it is immensely complex to distinguish the point at which mere â€Å"interests† end and â€Å"fundamental rights† begin.It is both simpler and more logical to assume the same standard for all issues of judicial review. It is also notable that the Wednesbury test is, by its very nature, a less transparent methodology than proportionality – there are a number of significant cases, such as Wheeler v Leicester City Council, where decisions have been overturned on grounds of irrationality withou t substantive reasons being given as to why â€Å"no reasonable judge could make this decision,† – which must, by its very nature, be on some level subjective.That is not possible with proportionality, where all aspects must be laid out and considered in turn as a basic fact of the methodology. The Wednesbury test comes under further criticism when we consider the significantly narrow scope for intervention. The case of Short v Poole Corporation (1926) Ch 66 at 90-91 is the well documented example of the red haired teacher dismissed because she had red hair. This case proved that decision makers can act unreasonably and reach the wrong decision but they can't exercise their power so unreasonably that no other body would have reached that decision.This was an extreme case of unreasonableness where lord Greene's principle could easily be applied however there are a large number of other cases where intervention is not so accessible. Le Sueur (2004) highlights that Wednes bury principle is only appropriate in the most extreme circumstances and does not allow for a varied intricate subject matter. Lord Walker (2007) in the case of R (Pro-life Alliance) v BBC appeal highlighted that the advantage of the Wednesbury test is simplicity.However, when it comes to human rights – a complex matter – ‘a one size fits all' test is nothing short of being unsatisfactory. The Wednesbury principle was adopted in the Australian case Parramatta City Council v Pestell (1972) It was concluded that the court had considered irrelevant matters and not considered matters that it should have. This clearly shows other forms of judicial review being used in conjunction with the Wednesbury approach thus endorsing that Wednesbury alone does not suffice in judicial review.Proportionality provides a more effective remedy as it allows courts to examine whether the violation of a right was necessary, not just whether it is reasonable. â€Å"†¦ it [the court s] has the constitutional role and duty of ensuring that the rights of citizens are not abused by the unlawful exercise of executive power† . In all matters of public law a right, formalised by the convention and human rights act has been violated. As Lord Bingham in the case of R(SD) v The Governors of Denbeigh High School[2007] 1 AC 100, para 30 â€Å"†¦ t is clear that the court's approach to an issue of proportionality under the Convention must go beyond that traditionally adopted to judicial review in a domestic setting† In Smith ;amp; Grady when â€Å"applying the conventional Wednesbury principles of judicial review (adapted to a human rights context) the judge found that, although the justifications may have seemed to many to be unconvincing, the policy was not â€Å"outrageous in its defiance of logic† and, accordingly, not unlawful. † However the European Court of Human Rights found it to be in breach of multiple articles of the convention o f human rights.Smith and Grady is an example of how many claimants now rely on both domestic law and HRA grounds of review. A key case in the propagation of proportionality is The House of Lords in R (Daly) v. Secretary of State for the Home Department (2001) 2 AC 532 demonstrated how the traditional test of Wednesbury unreasonableness has moved towards the doctrine of necessity and proportionality. Lord Steyn stated that most cases would be decided in the sameway whatever approach is adopted, though conceded for human right cases proportionality is the appropriate test.The question arises as to whether doctrine of proportionality applies only where fundamental human rights are in issue or whether it will come to provide all aspects of judicial review. Lord Steyn in R. (Alconbury Development Limited) v. Secretary of State for the Environment, Transport and the Regions (2001) 2 All ER 929 stated as follows:- â€Å"I consider that even without reference to the Human Rights Act, 1998 the time has come to recognize that this principle (proportionality) is part of English administrative law not only when Judges are dealing with Community acts but also when they are dealing with acts subject to domestic law.Trying to keep the Wednesbury principle and proportionality in separate compartments seems to me to be unnecessary and confusing†. It would seem that as the proportionality test is more frequently applied, when there is violation of human rights, and fundamental freedoms, the Wednesbury test finds itself relegated to matters of a more domestic nature and as such its importance in matters of jurisprudence has diminished.

Hobbes` Rwandan Leviathan Essay

In 1994 the world publicity was shaken by the events in Rwanda, which later were written down in the history books as ‘Rwanda crisis’. According to the local sources, however, this tragedy had been rooted long before the indicated year, particularly it is reported to start in 1990. 1990 is marked by Uganda forces having invaded Rwanda. In addition, this was aggravated by the fact that two presidents of Burundi were assassinated. In order to get the more complete outlook on the situation before the crisis one should be aware that in 1994 (before the black day of the President of Rwanda, Habyarimana, killing) there were one million of displaced people in Rwanda constantly fleeing from the north of the country to the capital Kigali (1, 2006). Hence, to accommodate for all this vast mass a very huge refugee camp had been organized. After their President was killed these people rushed to the city to grab everything they could. As a result there were more than 300 000 deaths between 1990 and 1994, which prevents us from limiting the crisis to the year of 1994 only (1, 2006). But this was only a preface. In brief, the Rwanda crisis can be described as follows: â€Å"The lives of nearly a million people had been taken within 100 days in 1994, as extremist members of the Hutu majority turned on the Tutsi minority and moderate Hutus, vowing to exterminate the Tutsi and their influence on Rwandan society† (2, 1994:4). This massacre was stopped only when the Tutsi-dominated Rwandan Patriotic Front (RPF) threw down the acting genocidal government. Yet, that developed into another blood bath with over two million of Hutu refugees heading for Burundi, Tanzania, Uganda and Zaire (current the Democratic Republic of Congo), etc. Just five days from July 14 to 18, 1994 about 850,000 people crossed the border to Goma in eastern Zaire (2, 1994:5). Even today these to the great extent, innocent Hutus are deprived of basic human rights and numerous cases are known when their human rights have been abused by the RPF (that is now at the helm) and they were returned by force to their Motherland where they do not have any rights at all. The major part of the refugees fled out because of fear convinced (owning to Hutu Power propaganda) that the Tutsi were a â€Å"subhuman† race willing to enslave and extirpate the Hutu people. However, their genocidaires quickly took over the refugee camps. Instead of safety refugees found intimidation, starvation, tortures and death. International humanitarian organizations were powerless and forced to provide aid through the genocidaires or just leave hundreds of thousands of refugees in trouble and distress. The Rwanda crisis proved how unprepared was the international community to dealing with refugee crises that involved threats to peace and security in the world. What is more, the novel Rwandan government together with their allies from Zaire attacked and wiped the refugee camps off the face of the earth claiming that ‘the camps posed incredible and intolerable threat to Rwandan security’ (3, 2006). Thousands and thousands of refugees were killed. Thousands more fell victims to cholera that set in along with other contagious diseases (such as dysentery, malaria, etc. ) as a consequence of people’s exhaustion, lack of food and drinking water. One may suppose that the described above conflict and crises that follows may definitely be a vivid example of Hobbes’ ‘rational’ theory according to which every man lives in fear, as well as the father of rational philosophy did himself. Hobbes once mentioned: â€Å"Fear and I were born twins together† (4, 1996; I: 11). In his main theoretical work and his masterpiece, the Leviathan, Hobbes suggested that there are two methods of state formation: commonwealth by institution commonwealth by acquisition (4, 1996; XIX: 147). With regard to the former, Hobbes supposed that at the uprise of civilization, individuals existed in such state of nature, when life was a perpetual conflict in which men were one another’s enemies. Furthermore, different individuals had relatively equal power, thus being unable to guarantee actual personal security for themselves. As a result, due to such hostile environment, the individual, suffers â€Å"continued fear, and the danger of violent death † and a way of life that is â€Å"solitary, poor, nasty, brutish and short† (4, 1996, I: 12). Even more, â€Å"nature hath made men so equal in faculties of body and mind†¦Ã¢â‚¬  that no â€Å"man can thereupon claim to himself any benefit to which another may not pretend as well as he† (4, 1996, XVII: 118). In general, this may be regarded as a society without acting laws and authorities with â€Å"all man have a right to everything†, and situation when â€Å"no action can be unjust† (4, 1996, XVII: 118). Moreover, the described state of nature leads, according to Hobbes, to the condition of war – â€Å"war of all against all,† in which human constantly seeks to destroy each other in an incessant pursuit for power (4, 1996, XVII: 118). However, this is not the war we are used to denote with this word. It is rather a condition of awareness about enemies than the act of violence itself. Instead of promoting war, Hobbes emphasizes that war cannot bring any benefits or provide any additional security. His purpose is to convince the readers that ruling power would save people from those unnecessary perils caused by the state of nature. Hence, such unfavorable state of nature, as Hobbes puts it, should and will prompt individuals to organize a ‘civil state’ with a monopolistic sovereign on the head by means of force and coercion. Such monopoly with absolute power will be able to ensure to the individuals safety from other members of their society, as well as protect from external intrusion. Therefore, from the recognition of the necessity for social order and peace people consent to obey to the sovereign. (4, 1996; XVIII: 127). Therefore, it would be more accurate to consider Hobbes’s ‘war’ to be a kind of competition or contest not the real military operations involving victims and bloodshed. It can be compared even to the emulation between two men who want to attract some woman they both like. Moreover, the author of Leviathan himself drives us to this conclusion by the following words: â€Å"So that in the nature of man, we find three principal causes of quarrel. First, competition; secondly, diffidence; thirdly, glory† (4, 1996; XVII: 119). He explains this again by the human nature, namely its faults: â€Å"†¦ all men are by nature provided of notable magnifying glasses (that is their Passions and Self-love,) through which, every little payment appeareth a great grievance; but are destitute of those perspective glasses, (namely Moral and Civil Science,) to see a farre off the miseries that hang over them, and cannot without such payments be avoided. † From this point of view, it seems, to my mind, obvious, that Rwanda civil war is not the case of Hobbes’ ‘state of war’. For Hobbes seizure of power meant improvement of the living conditions of people, even more it was the only way of providing them. The best society organization, from his standpoint, was the commonwealth in the meaning â€Å"a multitude of people who together consent to a sovereign authority, established by contract to have absolute power over them all, for the purpose of providing peace and common defense† (4, 1996; XVII:124). As it has been mentioned, â€Å"the purpose of establishing a commonwealth is to escape the state of nature and to provide peace and the common defense of the people; the sovereign is responsible for ensuring this defense† (4, 1996; XVII: 124). Remarkably, that the so-called ‘sovereign’ should not necessarily be a single person – it (or ‘he’ as Hobbes uses denotes it) may be comprised of a group of people who purpose at a common aim. Moreover, the sovereign’s task is not limited to promoting safety of the people but according to Hobbes, it covers also promotion of economic well-being of the community, sufficient nutrition, etc. By the latter Hobbes implies â€Å"distribution of materials conducing to life : in concoction, or preparation, and (when concocted) in the conveyance of it, by convenient conduits, to the public use. † (4, 1996; XVII: 126). Furthermore, ruling from the fact that there is no such state that can fully supply itself with all necessary resources, as â€Å"there is no territory under the dominion of one commonwealth, (except it be of very vast extent,) produceth all the things needful for the maintenance of the whole body,† Hobbes supposes that the state will import goods or resources from other states through normal trade (4, 1996; XVIII: 137). Hence, as we can see the situation with Rwanda coup d’etat and Hobbes’ process ad goal of taking power are worlds apart. The same refers to the consequences. Whereas the latter should theoretically results in prosperity of the citizens, the former lead, in fact, to the numerous casualties, famine, etc. Furthermore, in Rwanda there was no realization of ‘rational choices’, rather it was the outburst of ethnic hostility than an effort to capture power in order to improve the welfare of the people. In addition, though Hobbes’ tenet primarily touches upon sovereignty established on the basis of agreement, the scientist maintains that sovereignty reached through acquisition i. e. force entails the same rights and obligations covered by the contract (also called ‘covenant’ or ‘social contract’, which is â€Å"the act of giving up certain natural rights and transferring them to someone else, on the condition that everyone else involved in making the contract also simultaneously gives up their rights. People agreeing to the contract retain only those rights over others that they are content for everyone else to retain over them†) (4, 1996; XVIII: 139). The only difference is the way in which the sovereign comes to power. If a sovereign comes to rule by institution he is supported because people fear each other. And, in contrast, if he comes to rule by acquisition he is supported because people are afraid of him himself, which does not goes apart with the theory of state of nature. Hence, in both cases, the people literally enjoy the same rights, whereas in Rwanda they were completely deprived of any rights. Nevertheless, for Hobbes the second method can be compared with slave-master relationships (without a slave having right to rebel), in Hobbes’s own words: â€Å"The master of the servant, is master also of all he hath; and may exact the use thereof; that is to say, of his goods, of his labour, of his servant, and of his children, as often as he shall think fit. For he holdeth his life of his master, by the covenant of obedience; that is, of owning, and authorizing whatsoever the master shall do. And in case the master, if he refuse, kill him, or cast him into bonds, or otherwise punish him for his disobedience, he is himself the author of the same, and cannot accuse him of injury† (4, 1996; XVIII: 141). David Gauthier also argues that â€Å"a servant is hardly involved in the decision making calculus of the master; instead the servant exists to carry out the former’s dictates† (5, 2000:114). Yet, on the Rwanda’s example, the people defended and rebelled against their genocidaires, thus, they refused to perform the role of servants presupposed by Hobbes. To sum up, the Rwanda crisis has nothing in common with possible transfer to Hobbes’ model of state organization. It was founded on the ethnic hostilities that caused in the long run change of ruling power. Moreover, the purpose of the new government, in my opinion, was not the welfare of the people and the country but mere revenge for years of oppression. What is more, the people, though proving to some extent their natural (in accordance with Hobbes) inclination to being enemies to each other, did not resign themselves to the fact that they should be obedient and humble servants but rebelled instead and fought until the last breath. Nevertheless, even if the conflict is motivated by not the ethnic animosity but the rational choice, I will not recommend Hobbes’ reform of the society organization. At first glance, the objective and functions of his Commonwealth seem to be very promising, for example, preserving the society, establishing an internal order or peace, defending that peace against external violence, etc so that after all individuals can live peaceably (4, 1996; XVIII:145). However, I do not believe in such Utopia as for me it is evident that Hobbes’ state has all features of what is considered or ca turn in future into the totalitarian state (recall those master-slave relationships, overall power of the sovereign, etc. ). Our history has already proven that this form of governing is not applicable and is out-of-date with regard to our world and our life. Whatever the conflicts are, and no matter what leaders come to the rule they should bear in mind that our future is democratic one and there is no place on the earth to dictators and totalitarianism. Bibliography 1. Rwanda the Great Genocide Debate. Retrieved from University of Dayton Library on February 14, 2006: http://www. udayton. edu/~rwanda/articles/genocide/noendinsight.html 2. Rwandan apocalypse by Chris McGreal in Goma, Ian Katz from Guardian, Saturday July 23, 1994, p. 4-6. 3. The Rwanda Crisis: History of a Genocide 1959-1994, published by Hurst and Company Ltd, 1995. Retrieved on February 14, 2006 from: http://www. humanrightsfirst. org 4. Hobbes, Thomas (ed. ) Tuck, Richard â€Å"Leviathan†. Cambridge University Press, 1996 5. Gauthier, D. P. (2000). The Logic of the Leviathan: The Moral and Political Theory of Thomas Hobbes. Oxford: Oxford University Press, p. 114-116.

A Study on Various Fruit Juice Companies of Bangladesh

CHAPTER 1: INTRODUCTION 1. 1 Origin of the report: This report was conducted and submitted as a partial requirement for the course Business Communication (BUS 231). The report was authorized by Eng. Mr. Kamrul Hassan, Assistant Professor, Department of Business Administration, East West University. The report was prepared jointly by our group members. 1. 2 Background of the Study: We were assigned as a group to have a study on various fruit juice companies of Bangladesh. We have conducted a study on their organization and also find out the consumer perception about the product.We find out the consumer perception about various fruit Juice. 1. 3 Objective of the study: The main purpose of the project is to show the customer preference to select fruit juice by doing a questionnaire based survey. We were instructed from our business communication course lecturer Eng. Mr. Kamrul Hassan to submit a business communication report on a four generetic products . We choose four fruit juice comp anies that are available in Bangladesh, such as Pran, Acme, Frutika and Shezan mango juice. This project also discusses the frequency table and show graph of different questions about fruit juice.It also helps to know the customer satisfaction level and customer brand loyalty of different brands of fruit juice. We had some objectives behind making the report. These are: †¢ To know about consumer perception for fruit Juice. †¢ To gather practical knowledge on analyzing companies financially. †¢ To be experienced on gathering survey. We believe that we were successful to fulfill most of our objectives. Thanks Allah to bless on us. 1. 4 Scope: The main focus of this report is to discuss the customer preference about the fruit juice and the factors which are the reasons to select their product.It also gives a little description about the history, mission, vision, goal and strategy about the industry. The report discusses the products and service they are giving. It also d iscusses, the target customer and market they are focusing to do business. 1. 5 Methodology: 1. 5. 1 Sources of information: We collect this information from our friends and our relatives. A small proportion of people like 20 from university and 10 from our local friends and uncle’s was selected, as the population of the study. 1. 5. 1. 1 Primary sources:Directly from filling the Questionnaire. 1. 5. 1. 2 Secondary sources: Taken data from various magazines, Newspaper and other prominent source of information collected from different websites and search engines. 1. 5. 2 Data Collection techniques: We have collected our data by questionnaire. 1. 5. 3 Data Analysis techniques: The report was mainly done on the various age of people. These people communicated with us via questionnaires. 1. 5. 3. 1 Statistical tools used: We have used frequency tables and pie chart as our statistical tools. 1. 6 Definitions and Acronyms:The human- relations dimension of communication makes it an activity that involves ethics. But business communication in particular brings ethical considerations into play. The fundamental purpose of a business is to stay in business and, most would say, to maintain or increase stakeholder wealth. When a business is in trouble or the owners are greedy, it can be tempting to try to serve this purpose by using communication in unethical ways. 1. 7 Limitation: The major limitations encountered are: †¢ Lack of enough time: The term paper was prepared within a very short time considering the topics related to it.That’s why; it was not possible to demonstrate all aspects of the report. †¢ Insufficient data: The data required for sufficient analysis for preparing the report could not be collected due to the insufficiency of data. †¢ Inconsistent data: Data from different sources were quite inconsistent which created some problems in making the report & compelled us to verify the data diligently. Some information was withheld t o preserve privacy of the companies. So, we can’t give the exact information always. 1. 8 Report Preview: The first chapter we have talked about the origin & the background of the report.We also have discussed the objectives, scopes, methodologies, definitions & acronyms and finally limitations to wrap up the chapter. Then in second chapter of the term paper we have included the introduction and some brief information on fruit juice companies. It also includes the organ gram of the companies, its missions & visions, its services etc. Then in the third chapter we have analyzed perception of consumers and make a table and graph by using statistical techniques for the fruit juice companies In the final segment, we have drawn our own conclusion regarding the ratio analysis. We also have some recommendations stated at the end.CHAPTER 2: ORGANIZATION 2. 1 History of the organization(PRAN) : PRAN means P- Program for R- Rural A-  Advancement N- Nationality â€Å"PRAN† is cu rrently the most well known household name among the millions of people in Bangladesh and abroad also. Since its inception in 1980, PRAN Group has grown up in stature and became the largest fruit and vegetable processor in Bangladesh. It also has the distinction of achieving prestigious certificate like ISO 9001:2000, and being the largest exporter of processed agro products with compliance of HALAL & HACCP to more than 70 countries from Bangladesh.PRAN is the pioneer in Bangladesh to be involved in contract farming and procures raw material directly from the farmers and processes through state of the art machinery at our several factories into hygienically packed food and drinks products. The brand â€Å"PRAN† has established itself in every category of food and beverage industry and can boost a product range from Juices, Carbonated Drinks, Confectionery, Snacks, and Spices to even Dairy products.Today, our consumers not only value â€Å"PRAN† for its authentic refres hing juice drinks products, but also for its mouth watering quality confectionery products with high visual appeal and exciting texture. We intend to expand our presence to every corner of the world and strive to make â€Å"PRAN† a truly international brand to be recognized globally. 2. 2 Mission: 1. Being respectful towards everyone. 2. Being trustworthy by action. Being passionate and creative in all we do. 3. Keeping things simple in the way we do things. 4. Being ethical and transparent. 5. Demonstrating individual and collective ownership. . Practicing an open culture in communication and interaction. As a uniquely Asian company, our goal is to catalyze progress in Asia by piecing together technology, connectivity and talent – this brand is symbolic of our commitment to the industry, to the region Vision: PRAN is the largest grower and processor of fruits and vegetables in the country. Their contract growers cultivate the choicest fruits and vegetables which are p rocessed in our modern and hygienic factories to highest quality standards. They think the comparative advantage of their country as an economy lies in agriculture.They believe the way to economic prosperity is through agri and agro-business. PRAN is in testimony to their convictions. Strategy: December 2009 — Present (9 months) †¢ To prepare annual, semi-annual and quarterly plan to achieve key commercial targets for the the company. †¢ To identify, analyze and develop the competitor’s price positioning and price points relevant to tariff plans in the industry which meets customer’s needs. †¢ To identify and get well acquainted with pricing model by revising/ implementing new price plan. †¢ To identify threat or potential by tracking entire commercial divisions key performance. To identify and develop product costing and implement quarterly Commercial activities calendar. †¢ To analyze & develop and recommend co-ordination meeting with all stakeholders of pricing & product team to review the activities/stages and going forward. †¢ To identify, prepare pricing concept and develop the commercially feasible report and roll out through approved process. †¢ To achieve targeted KPI of each stages by utilizing pricing tools to meet the Pricing model. †¢ To generate concept and get it approved from management in pursuit of company's business targets. To follow the systems and policy in place to for smooth operation of sales function. 2. 3 Organizational Structure & Size: Pran Company is one of the largest Food & Beverage Company of Bangladesh. They have their network tower all over Bangladesh. They also have much shop within Bangladesh. The basic departments of this organization are- Finance, Marketing, Accounting, HR, Corporate Strategy, Internal Audit, Technology, and Corporate Affairs. There are one head for each of these departments. CEO CSO CHRO CFO CTO CMOAnd other department head officers are also im portant but lesser than these head officers. 2. 4 products, services, customers, markets | | |Company Policy: To market products of consistent quality at home and abroad as per world standards produced hygienically in accordance with | |good manufacturing practices in state of the art plants & process, packed in appropriate packaging and remain committed to these objectives at| |all the times. | | |Corporate Head Office: Property Heights, 12 R K Mission Road, Dhaka – 1203. | |LOCATION OF PRODUCTION | |Location of Production: Ghorashal, Palash, Narshingdi. | |PRODUCT CATAGORIES | |Product Categories: Juice, Drinks, Beverage, Culinary, Snacks, Confectionary, Dairy. | | |Major Exporting Products: Fruit Juices, Fruit Drinks Instant Powdered Drinks, Pickles , Canned Fruits & Vegetables, Extruded & Fried Snacks, | |Tea, Aromatic Rice, Puffed Rice, Flattened Rice, Jam & Jelly, Plain Spices, Blended Spices, Mustard Oil, Mineral Water, Dehydrated fruits, | |Tomato Ketchup / Sauce, Toffees, Candies, Bubble Gum, Biscuits & other confectionery etc. | | |Major Exporting Countries: India, KSA, UAE, Kuwait, Bahrain, Qatar, Djibouti ,Angola, Australia, Austria,, Belgium, Benin, Brunei, Burkina | |Faso, Bhutan, Cameroon, Canada, Capo Verde Islands, Chad, Congo, Eritrea, Equatorial Guinea, Ethiopia, France, Gabon, Gambia, Germany, Ghana, | |Greece, Guinea, India, Italy, Ivory Coast, Japan, Korea, Lebanon, Malaysia, Mali, Mauritania, Mauritius, Myanmar, Mayo tee, Nederland | |Antilles, Nepal, Niger, Oman, Pakistan, Palestine, Qatar, RCA, Reunion Islands, Senegal, Sierra Leone, Singapore, Srilanka, Sudan, Sweden, | |Switzerland, Togo, UK, USA & Yemen. | 2. 5 Future Plan of the Organization: Like every food & beverage company AMCL Pran Company also has a future plan. According to their plan, this company gives strong effort for performing well.This company is performing very competently. They are always tries to ahead of their competitors. This activity indicates that t hey want to grab more market share day by day. So the future plan of AMCL Pran Company is to grab the highest market share within couple of years. 2. 6 History of the organization (FRUTIKA): Akij Group is one of the fastest business conglomerates in Bangladesh. Founded by Late Sheikh Akij uddin, the group started in humble way through trading business in 1940. Under his dynamic and charismatic leadership, the Group rapidly rose to the peak of success and has today 25 large Industrial and Commercial Units. Akij Food and Beverage Ltd is one of them.Akij Group launched in the local market three varieties of fruit juice under the brand name, â€Å" FRUTIKA†. 2. 7 Mission, Vision, Goal Strategy: mission: As a concern sister of Akij Group, the mission of AFBL is to surf the people best quality, social well fare etc. The mission of Akij group is narrow Vision: profit increase, market share and want to be market leader. They also have a vision to create new job opportunities in the m arket. Goal: Akij group has an objective to full fill their mission and also increase the company growth with adequate profit margin and more over want to satisfy their customers. 2. 8 Service, customer, Target Audience and Market:Akij Food and BeverageLimited wants to satisfy their all the customers. But it is very difficult to satisfy the all. . So in order to make sure the customer’s choice they has different flavors of juice named Frutika like mango, Orange and grape. Future Plan: Frutika is now a well known brand. So AFBL has a plan for increase its profitability. They are looking for new plant of new flavor. They are thinking for come in market with 2 liter juice bottle. 2. 9 Future Plan of the Organization: Like every food & beverage company Akij Food and beverage limited also has a future plan. According to their plan, this company gives strong effort for performing well. This company is performing very competently.They are always tries to ahead of their competitors. This activity indicates that they want to grab more market share day by day. 2. 10 History of the organization (ACME) ACME Group is one of the leading and diversified global conglomerates in Bangladesh, with offices in all major cities, employing over 3000+ employees and dedicated to  bringing the highest quality products and services to our customers. The ACME Agrovet & Beverage Ltd. is a FMCG business venture to manufacture fruit juice, mineral water and many more. These are manufactured and bottled in a state-of-the art processing factory using latest machines and Tetra-Pak facility. 2. 11 Mission, Vision, Goal, Strategy: Mission:The mission of ACME group is perpetual quest for excellence. Vision: ACME’s holistic approach is to ensure Health, Vigor and Happiness for all by manufacturing quality products of the highest quality at affordable prices and expanding in the local and global market. 2. 12 Service, customer, Target Audience and Market: ACME, though a pharmaceutic als company, produce juice as a food product. The marketing process of ACME juice is different than the other products that ACME produces. These diversities are found in distribution line, target, promotion strategy, pricing strategy, consumer relation and so on. To identify the potential target market ACME runs survey.For ACME juice the target market is the upper class and middle class people. It includes the people who are health conscious and prefer juice to satisfy thirst rather than cold drinks. 2. 13 Future Plan: ACME’s concern is is that the happy health of consumers. They are buying new plants for innovative-safety pack for their juices. Shezan: Shezan is not our locally made juice. It is imported from Pakistan. In our local market, we get only mango flavor of Shezan. The importer of the Shezan juice in our country is Nature Care. CHAPTER 3: Findings and Analysis Research Approach The respondents for this study are consumers who are using toilet soap at home, lived in Bangladesh.Research is focused mainly on younger consumers. Small amount of elder consumer also present in this survey. A pilot survey was carried out first and then questionnaires were used as a tool to collect required data. Sampling Method There are 10 questions about fruit juice and all brands were very familiar in Bangladesh. The questionnaires were distributed among the male and female consumers who live in Dhaka. Sample size was 30 and which covers all the brands used by different respondents. Data Analysis The statistical data analysis was done mainly thorough descriptive statistics, using Chi-Square method. The SPSS software was used to execute the analysis process.Methods such as pie charts were used to derive and summarize the data. The MS Excel was also used in data summarization process. Questions used in Questionnaires: The survey questions are shown below: 1. Which brand you prefer most as the best fruit juice? i)Pran ii) Frutika iii) Acme iv) Shezan v) Others 2. Whi ch juice you usually take? i) Pran ii) Frutika iii) Acme iv) Shezan v) Others 3. How often do you buy juice? i) Everyday ii) Once in a week iii) After 15 days iv) Once in a month 4. What flavor do you like most? i) Mango ii) Grape iii) Orange iv) Lemon v) Others 5. From where you purchase the juice frequently? ) Super market ii) Grocery shop iii) Fancy shops iv) Premium grocery v) Others 6. The age group who are responding this survey? i) 9-14 ii) 15-20 iii) 21-26 iv) 27-35 v) Others 7. From where do you come to know about this juice you are taking? i)TV adv ii)Radio iii)Bill-board iv)Newspaper v) Others 8. Which size do you prefer most? i)250 mL ii) 500mL iii) 1000 mL iv) 1250 mL v) Others 9. What do you prefer bottle or packet juice? i)bottle ii)packet 10. Thinking of similar products offered by companies, how would you compare your product? i)Much better ii) Some what better iii) About the same iv) Somewhere worse v)much worse SURVEY ANALYSIS Quantity of QuestionnairesThe summary of questionnaires collected is shown below. Question 1: 1. Which brand you prefer most as the best fruit juice? i)Pran ii) Frutika iii) Acme iv) Shezan v) Others ANALYSIS AND INTEPRETATION Table 1: Which brand you prefer most as the best fruit juice? | |Frequency |Percent |Valid Percent |Cumulative Percent | |i |Pran |10 |33. 33 |33. 33 |33. 33 | |ii |Frutika |7 |23. 33 |23. 3 |56. 67 | |iii |Acme |3 |10 |10 |66. 67 | |Iv |Shezan |4 |13. 33 |13. 33 |80. 0 | |v |Others |6 |20 |20 |100. 0 | |Total |30 |100. 0 |100. 0 | | Histogram (Pie chart): [pic] Interpretation:The table is showing that Pran is the best fruit juice on the basis of our survey. Out of 30 respondents 10 respondents go favor of Pran which results for 33. 33% of total and respondents 7 prefers Frutika which result for 23. 33%,Acme 10%,Shezan 13. 33% and Others 20% of total respondents. Question 2: 2. Which juice you usually take? i) Pran ii) Frutika iii) Acme iv) Shezan v) Others ANALYSIS AND INTEPRETATION Table 2: Whi ch juice you usually take? | |Frequency |Percent |Valid Percent |Cumulative Percent | |i |Pran |8 |26. 67 |26. 67 |26. 7 | |ii |Frutika |6 |20 |20 |46. 67 | |iii |Acme |2 | 6. 67 |6. 67 |53. 34 | |Iv |Shezan |6 |20 |20 |73. 34 | |v |Others |8 |26. 67 |26. 67 |100. 0 | |Total |30 |100. 0 |100. | | Histogram (pie chart): [pic] | | | | | | | Interpretation: From the table, we are seeing the juice which usually drink by the respondents. Out of 30 respondents 8 respondents drinks Pran which result for 26. 67% of total and 6 respondents drinks frutika which result for 20%, acme 6. 67%, shezan 20% and Others result for 26. 67% of total respondents. Question 3: 3. How often do you buy juice? i) Everyday ii) Once in a week iii) After 15 days iv) Once in a month v) others ANALYSIS AND INTEPRETATION Table 3: How often do you buy juice? |Frequency |Percent |Valid Percent |Cumulative Percent | |i |Everyday |7 |33. 33 |33. 33 |33. 33 | |ii |Once in a week |9 |23. 33 |23. 33 |53. 33 | |iii |After 15 days |4 |13. 33 |13. 33 |66. 67 | |Iv |Once in a month |4 |13. 3 |13. 33 |80. 0 | |v |Others |6 |20 |20 |100. 0 | |Total |30 |100. 0 |100. 0 | | Histogram (pie chart) : [pic] Interpretation: From the above data it can be concluded without doubt that most people buy fruit juice once in a week. Second highest number of people buys juice every day which results of 33. 33%. Other people buy juice after 15 days and once in a month which results is 13. 33%. | | | | | |Question 4: | | | | | 4. What flavor do you like most? i) Mango ii) Grape iii) Orange iv) Lemon v) Others ANALYSIS AND INTEPRETATION Table 4: What flavor do you like most? | |Frequency |Percent |Valid Percent |Cumulative Percent | |i |Mango |12 |40 |40 |40 | |ii |Grape |4 |13. 33 |13. 3 | 53. 33 | |iii |Orange |5 |16. 67 |16. 67 |70 | |Iv |Lemon |5 |16. 67 |16. 67 |86. 67 | |v |Others |4 |13. 33 |13. 33 |100. 0 | |Total |30 |100. 0 |100. 0 | | Histogram (pie chart) : [pic]Interpretation: From the above table we can see th at from the sample of 30, 40% people like mango flever, 13. 33% people like grape and others and 16. 67% people like orange and lemon. 5. From where you purchase the juice frequently? i) Super market ii) Grocery shop iii) Fancy shops iv) Premium grocery ANALYSIS AND INTEPRETATION Table 5: From where you purchase the juice frequently? | |Frequency |Percent |Valid Percent |Cumulative Percent | |i |Super market |10 |33. 33 |33. 33 |33. 3 | |ii |Grocery shop |2 |6. 67 |6. 67 |40 | |iii |Fancy shops |4 | 13. 33 |13. 33 | 53. 33 | |Iv |Premium grocery |6 |20 |20 |73. 33 | |v |Others |8 |26. 67 |26. 67 |100. 0 | |Total |30 |100. 0 |100. 0 | |Histogram (pie chart) : [pic] Interpretation: From the above table we can see that from the sample of 30, 33. 33% people purchase juice from super market, 6. 67% people purchase from grocery shop, 13. 33% people purchase from fancy shop,20% people purchase from premium shop and 26. 67% people purchase from other market. Question 6: 6. The age group who are responding this survey? i) 9-14 ii) 15-20 iii) 21-26 iv) 27-35 v) Others ANALYSIS AND INTEPRETATION Table 6: The age group who are responding this survey? | |Frequency |Percent |Valid Percent |Cumulative Percent | |i |0-14 9 |30 |30 | 30 | |ii |15-20 |10 |33. 33 |33. 33 |63. 33 | |iii | 21-26 |3 |10 |10 |73. 33 | |Iv |27-35 |6 | 20 |20 |93. 33 | |v |Others |2 |6. 67 |6. 67 |100. 0 | |Total |30 |100. |100. 0 | | Histogram (pie chart) : [pic] Interpretation: From the above table we can see that from the sample of 30, age between 0-14 of customer responds 30%, age between 15-20 of customer responds 33. 33%, age between 21-26 of customer responds 20%, age between 21-26 of customer responds 10%, age between 27-35 responds 20% and above that responds only 6. 67%. Question 7: 7. From where do you come to know about this juice you are taking? i)TV ad ii)Radio iii)Bill-board iv)Newspaper v) Others ANALYSIS AND INTEPRETATION Table 7: From where do you come to know about this juice you ar e taking? |Frequency |Percent |Valid Percent |Cumulative Percent | |i |TV ad |5 |16. 67 |16. 67 |16. 67 | |ii |Radio |6 |20 |20 |36. 67 | |iii |Bill-board |3 |10 |10 |46. 67 | |Iv |Newspaper |8 | 26. 67 |26. 67 |72. 7 | |v |Others |8 |26. 67 |26. 67 |100. 0 | |Total |30 |100. 0 |100. 0 | | Histogram (pie chart) : [pic] Interpretation: from the table we came to know that, 16. 67% came to know about the juice from TV ad, 20% from radio, 10% bill board, 26. 67% from newspapers and others. Question 8: 8. Which size do you prefer most? i)250 mL ii) 500mL iii) 1000 mL iv) 1250 mL v) Others ANALYSIS AND INTEPRETATION Table 8: Which size do you prefer most? |Frequency |Percent |Valid Percent |Cumulative Percent | |i |250 mL |16 |53. 33 |53. 33 |53. 33 | |ii |500mL |4 |13. 33 |13. 33 |66. 67 | |iii |1000 mL |2 |6. 67 | 6. 67 |73. 33 | |Iv |1250 mL |3 |16. 67 |16. 67 |83. 3 | |v |Others |5 |10 |10 |100. 0 | |Total |30 |100. 0 |100. 0 | | Histogram (pie chart) : [pic] Interpretation: From the above table we can see that from the sample of 30, 53. 33% people prefers 250 ml bottle of juice, 13. 33% prefers 500 ml,6. 67% 1000ml,16. 67% people prefers 1250 ml and 10% people prefers others size bottle of juice. Question 9: 9. What do you prefer bottle or packet juice? i)bottle ii)packet ANALYSIS AND INTEPRETATION Table 9. What do you prefer bottle or packet juice? |Frequency |Percent |Valid Percent |Cumulative Percent | |Bottle |16 |53. 33 |53. 33 |53. 33 | |Packet |14 |46. 67 |46. 67 |100. 0 | |Total |30 |100 |100 | | Histogram (pie chart) : [pic] Interpretation: From the table we can see that 53. 33% people prefers bottle juice and 46. 67% people prefers packet juice. Question 10: 10.Thinking of similar products offered by companies, how would you compare your product? i)Much better ii) Some what better iii) About the same iv) Somewhere worse v)much worse ANALYSIS AND INTEPRETATION Table 10. Thinking of similar products offered by companies, how would you compare your produ ct? | |Frequency |Percent |Valid Percent |Cumulative Percent | | i)Much better |11 |36. 67 |36. 67 |36. 67 | | ii)Somewhat better |6 |20 |20 |56. 7 | | iii)About the same |3 |10 |10 |66. 67 | | iv) Somewhere worse |5 |16. 67 |16. 67 |83. 39 | | v)much worse |5 |16. 67 |16. 67 |100. 01 | |Total |30 |100. 0 |100. 0 | | Histogram (pie chart) : [pic] Interpretation: From the data above we can interpret, that most of the customer are brand loyal and they compare product much better. 16. 7%of the sample says that their product is somewhere worse or much worse and 10% customer says that their product is about the same. CHAPTER 4: Conclusions and Recommendations 4. 1 CONCLUSION The fruit juice companies in Bangladesh is consists of a few producers. The demand for this product is very much vulnerable in terms of pricing. All companies are trying to give their product at a price which is affordable to most of the people in the country. Fruit juice is an uprising product in Bangladesh as a gre ater portion of the population, in summer the frui juice demand increases. There are many fruit juice companies (pran,acme,shejan,frutika etc. has been able to penetrate the market with heavy promotional activities. With different flavor, different bottle and packet sizes, different brand, different price, different quality, have been highly successful in their fields. Its distribution process is highly efficient. It has a huge availability around the country. We have found that usually the children love to take it. We found out that mango is a very popular flavor. Though the children love this, the age old people also have interest in it. People find it as a popular medium of drink. As ours is a mainly summer based country, so we see its demand on scotching heat. 4. 2 Recommendation for fruit Juice: fruit Juice should emphasize on taste because most of the buyers prefer the juice which tastes better. ? fruit Juice can have a wide range of flavors as consumer taste varies. ? fruit Juice should launch more attractive advertisements to attract consumers. ? fruit Juice can sponsor various programs to be promoted. ? Rebate or other types of cash offs can be offered to increase sale. ? There should be separate segmentation and targeting for kids as kids motivate their parents to buy fruit Juice ? Explanations of experts can illustrate the purity of fruit Juice which will clear consumer doubts. ? More nutritious factors can be added to fruit Juice to ensure consumer health. Appended Parts: References: 1. www. wikiepidia. org/en 2. ttp://www. AMCL Pran. com 3. Consumer Survey 4. http://www. google. com Blank format of questionnaires: This questionnaire is designed to determine the factors that are most important to you as a customer of juice. Your kind and patient response would enable us to complete the survey. 1. Which brand you prefer most as the best fruit juice? i)Pran ii) Frutika iii) Acme iv) Shezan 2. Which juice you usually take? i) Pran ii) Frutika iii) Ac me iv) Shezan 3. How often do you buy juice? i) Everyday ii) Once in a week iii) After 15 days iv) Once in a month 4. What flavor do you like most? i) Mango ii) Grape iii) Orange iv) Lemon 5.From where you purchase the juice frequently? i) Super market ii) Grocery shop iii) Fancy shops iv) Premium grocery 6. The age group who are responding this survey? i) 9-14 ii) 15-20 iii) 21-26 iv) 27-35 7. From where do you come to know about this juice you are taking? i)TV adv ii)Radio iii)Bill-board iv)Newspaper 8. Which size do you prefer most? i)250 mL ii) 500mL iii) 1000 mL iv) 1250 mL 9. What do you prefer bottle or packet juice? i)bottle ii)packet 10. Thinking of similar products offered by companies, how would you compare your product? i)Much better ii) Some what better iii) About the same iv) Somewhere worse v)much worse