Tuesday, December 24, 2019

Anna Karenina And House Of Ulloa - 1405 Words

Anna Karenina and House of Ulloa are two novels set in very different societies which share many resemblances of how masculinity is represented and problematized in the 19th century. The following ideas will be discussed; firstly how the theme of religion is used to represent masculinity through matrimony, women and children. Secondly, the hunting sport will be identified how it portrayed the idea as well as society in which the characters live in. Succeeding, the geographical location and what effect it has on the masculinity of characters in both novels and finally the literary techniques with reference to genre, narrative will be identified to understand further the representation of masculinity and what problems it encounters. Nineteen century was the time where religion was either deeply cherished or questioned and most commonly, being religious was associated with females and their purity. In Anna Karenina, Alexei Karenin was described as profoundly religious, following all the scared vows as a husband must. He did not have any doubts of Anna’s affair at the very beginning because he found jealousy and mistrust disrespectful for himself as a husband, a father and for his wife too. Yet, when it came to confronting her he only reminded her of their scared vows that they said not only to each other but to God. It would not only be a sin withought an escape from but also a crime. In the 19th century it was considered a crime to break the marriage bond because of

Anna Karenina And House Of Ulloa - 1405 Words

Anna Karenina and House of Ulloa are two novels set in very different societies which share many resemblances of how masculinity is represented and problematized in the 19th century. The following ideas will be discussed; firstly how the theme of religion is used to represent masculinity through matrimony, women and children. Secondly, the hunting sport will be identified how it portrayed the idea as well as society in which the characters live in. Succeeding, the geographical location and what effect it has on the masculinity of characters in both novels and finally the literary techniques with reference to genre, narrative will be identified to understand further the representation of masculinity and what problems it encounters. Nineteen century was the time where religion was either deeply cherished or questioned and most commonly, being religious was associated with females and their purity. In Anna Karenina, Alexei Karenin was described as profoundly religious, following all the scared vows as a husband must. He did not have any doubts of Anna’s affair at the very beginning because he found jealousy and mistrust disrespectful for himself as a husband, a father and for his wife too. Yet, when it came to confronting her he only reminded her of their scared vows that they said not only to each other but to God. It would not only be a sin withought an escape from but also a crime. In the 19th century it was considered a crime to break the marriage bond because of

Anna Karenina And House Of Ulloa - 1405 Words

Anna Karenina and House of Ulloa are two novels set in very different societies which share many resemblances of how masculinity is represented and problematized in the 19th century. The following ideas will be discussed; firstly how the theme of religion is used to represent masculinity through matrimony, women and children. Secondly, the hunting sport will be identified how it portrayed the idea as well as society in which the characters live in. Succeeding, the geographical location and what effect it has on the masculinity of characters in both novels and finally the literary techniques with reference to genre, narrative will be identified to understand further the representation of masculinity and what problems it encounters. Nineteen century was the time where religion was either deeply cherished or questioned and most commonly, being religious was associated with females and their purity. In Anna Karenina, Alexei Karenin was described as profoundly religious, following all the scared vows as a husband must. He did not have any doubts of Anna’s affair at the very beginning because he found jealousy and mistrust disrespectful for himself as a husband, a father and for his wife too. Yet, when it came to confronting her he only reminded her of their scared vows that they said not only to each other but to God. It would not only be a sin withought an escape from but also a crime. In the 19th century it was considered a crime to break the marriage bond because of

Monday, December 16, 2019

What Are Good Essay Topics for College Essays - What Is It?

What Are Good Essay Topics for College Essays - What Is It? Thus, you've got to consider from the view of an artist to come up with a superior body paragraph of A level essay. Reflective essay writing takes events and things that happened previously and puts them in a distinctive perspective. You must also think of what you want to modify in your course work or project. Additionally, you wish to go for an essay topic that's going to permit you to demonstrate your skills to the best of your ability. Thanks to the correct selection of presentation style and a thorough understanding of the goals you need to accomplish in your essay, there are plenty of categories essay themes may be broken into. You want to discover whether or not you have achieved your objectives. The outline ought to be made in accordance to the significance of the thoughts and arguments that you'd be incorporating in GED essay writing. The option of compare and contrast essay topics isn't a simple task beca use you have to clearly show your analytical skills. Writing the college application essay is a difficult gig. You'll be astonished how many you find. All you need to do is select the category or kind of essay that you are assigned to write for school. There are numerous GED essay topics provided to the students in GED essay writing exams which make it hard to manage. The Battle Over What Are Good Essay Topics for College Essays and How to Win It Persuasive or argumentative essays are supposed to convince the audience of ones viewpoint about a specific topic. Categories, essay topics could be divided into. Controversial topics work nicely for speeches and essays, since they typically evoke strong opinions on either side. Argumentative essay topics are so important since they are debatableand it's important to at all times be critically contemplating the world around us. Ideas, Formulas and Shortcuts for What Are Good Essay Topics for College Essays Informative essays ar e somewhat more descriptive. Choice of the essay topic is important portion of your efforts to compose a fantastic essay. Moral argumentative essay topics are a few of the simplest to get carried away with. There are a lot of essay topics that you may select from. Whether you need assistance with expository essays papers, persuasive essay papers, narrative essays or some other kind of essay paper, be certain to look for academic assistance from our experts. If you by chance turn into a teacher, you will have to compose a lot more essays. If so, you're in for writing a fantastic essay. Writing a great persuasive essay is not an easy job, however, it's achievable. If you discover an intriguing idea in your absolutely free writing text, but you're not certain about the topic yet, consider doing everything over again. The fantastic thing about our website is you may discover a great deal of interesting suggestions that will get you thinking about what essay you'd like to write. You might be interested in a topic but not have the background or capacity to handle it into a paper. Needless to say, it's important to opt for a topic which suits you. Essay writing has at all times been a component of the majority of university and college curri culum. If you're applying to a college that doesn't accept the Common App, you will have to answer their precise essay questions. Explain your commitments, and you're going to be the sort of student colleges find immensely attractive. When you're at college or school, one of the chief tasks you need to do is write essays. The Argument About What Are Good Essay Topics for College Essays While writing the essay you should be certain that your essay is totally free from all sorts of errors like grammatical or spelling in order to save your time in the revision practice. The thesis provides you with a guideline about how to go about with writing the essay. Fallacies happen when the writer doesn't have strong support for those arguments to be stated. What Are Good Essay Topics for College Essays Features Many applicants don't make the most of the essaythey choose the incorrect question, write about an inappropriate subject, or merely fail to collect a compelling essay. If you se lect a challenging essay topic for a specific reason, or when you have zero choice and thegiven topic doesn't interest you much, do take the aid of Professional Advisers. As long as it's linked to your specific region of study, it ought to be guaranteed to be the proper topic for you. Even if you believe you know what you would like to write about, take a while to brainstorm prospective topics before proceeding. In the left column, you could set the principal points from your initial text. You will probably lose your emotional balance whilst dealing with these kinds of topics. To be fair, however, you will find that one of the very first things you have to do is become a specialist on the matter. To the contrary, it may also be quite interesting to work on only in case you have good topic in your hands since it's regarded as the backbone of an evaluative essay.

Sunday, December 8, 2019

IT Project Management for Investment and Rolaco- myassignmenthelp

Question: Discuss about theIT Project Management for Investment and Rolaco. Answer: Introduction Information Technology has been the ever evolving technology. The growth of this technology for the usage of the making profits in the business organization has been increasing eventually. The fact that this technology helps on managing the organization more efficiently this technology of Information Technology gains this much importance in the corporate sector. This report will discuss about the implications of the information technology for the advancement of the MODON. This report will farther discuss about the advantages that MODON receives due to the eMODON application. This report will also discuss about the positive aspects of the organization regarding the CRM strategies that the organization uses. This report will also state the importance of the HADEF for the betterment of the organization. The importance of the BI with respect to the advancement in the organization due to the implication of efficient bisiness intelligence is also stated in the report. The case studies rega rding the real example of the organizations that are affected due to the installation of the information technology is also stated in this report. The downfall f the organizations like the Savola, Raggad Investment and Rolaco due to the implication of the information technology is also stated in this report. Implication of Information technology in the field of business of MODON The chosen business organization is for performing the report methodologies. The Saudi Industrial Property authority is known as MODON regionally. The main aspect of the organization MODON is that it takes the responsibility of developing the industrial cities in the Saudi region. MODON has been using the master plan of using Information Technology in the field of establishing Industrial cities across the entire kingdom. MODON is facilitated with the integrated infrastructure which provides efficient services to the clients of the organization. This feature helps the organization to get the multinational infrastructural backup for the efficient functioning of the organization. MODON has been the real reason behind the suitable business environment in the Kingdom which helps the organization to get efficient investments that helps the company to grow. MODON also takes proper care in the terminology of the security of the organizations. This helps the organizations to invest on the tec hnological aspect of the organization. The success of MODON is due to the fact that MODON has been utilizing the information technology which helps the organization to reach the goals that are set by the higher hierarchy of the organization. The usage of information technology in the MODON has resulted in developing a platform that is based on the platform if internet. The organization named the internet oriented platform that represents the organization through the internet in format of the global mass as eMODON. A specific application is built to support this vision of the organization. The main advantages of u sing the MOPDON is that it helped n increasing the client value of the organization. This application helps in gaining loyalty program continuously running which helps the organization to get the feedback f the clients regarding the service that is being provided by the organization. This helps in increasing the brand loyalty of the organization. This ensures that the brand loyalty of the organization increases a nd the global acceptance of the organization increases to a great extent. Another advantage of having span application that represents the organization is that the application helps the organization to build a stronger brand value of the organization. This ensures the affect that marketing of the organization increases the brand value of the organization which increases the chances of more number of people trusting the brand value of the organization hence gaining the global acceptance of the audience all over the globe. This feature if the application also ensures that there is the required marketing of the products that the company is providing. The services f the company is also well described through the application that is used for the advertising of the organization. Another benefit that the organization enjoys due to the fact of the application is the connectivity of the organization with the client that they possess. The connectivity feature of the application increases the global acceptance of the brand and the most important feature of this application eMODON is that it shares the be necessary details of the organization with the entire globe irrespective of the location of the client. The application also helps in getting the reviews of the loyal clients in order to improve as an organization. The success of the MODON organization also is due to the fact that internet based customer relation management is applied in the infrastructures of the organization. Customer relation management finds its importance as this feature enable the organization to grow in the aspect of client relation as there is a strategy of staying connected with the clients irrespective of the location the client is located. The customer relation management also ensures that the clients that are loyal to the organization gets the special treatment from the clients that are new in the league of the client base of MODON. This facility also ensures the fact that the organization can differentiate between the new clients and the clients who are premium to the organization, has been enjoying the services of the organization, and has been supporting The Company and the loyalty of client is very high. Another aspect that facilitates the usage of the customer relation management is that due to the usage of thi s managerial strategy the personal data of the present clients can be stored which can be later used in the marketing of the product that is to be launched in the market. The documents that is stored in the database of the organization is also used for the maintaining the customer relationship with the organization. Customer Relation management of the organization also helps in betterment of the communication of the employees. This ensures the fact that there is less of the conflicts in the intra organization. This feature acts as the benefit as the data that is conveyed by the employees of the company is not contradicting hence increasing the goodwill of the organization. The customer relationship manage also helps in the aspect of gaining the optimization in the marketing strategy of the organization. This is gained due to the shear observation of the clients that the globally based as well as the demands of the potential clients of the organization this helps in the fact that the organization helps in the fact that the demand of the clients of the organization is very clear which helps in the marketing strategy of the organization. The organization also uses the HADEF system to ensure that the employees of the organization is well informed regarding the ongoing project of the company in order to avoid the conflicts that might occur in the organization due to the fact that the employees of the organization MODON is not well informed regarding the whereabouts of the company. This lack of knowledge leads to the fact that the information that clients of the organization gets the information that is authenticated and authorized by the higher authorities of the MODON. The major success of the MODON has also been the result of the implementation of the Business Intelligence in the business strategy of the organization. Te benefits that the organization receives from the technology are faster analysis of the data that is collected. Better decisions regarding the business is taken due to the help of the BI. The operational efficiency has been ever increasing till the introduction of the BI by MODON in their business infrastructure. Real Life examples regarding the disadvantages of Information technology in the business organization Savola, a leading organization has been suffering due to the installation of the Information technology which has incurred a great loss in the turnover of the organization (Baller, Dutta. and Lanvin 2016). This aspect of recurring loss in the business due to the introduction of the Information Technology in the business organization is due to the fact that the cost incurred in the manifestation of the infrastructure of the Information technology is very high in a large scale organization. This installation of the framework of the information technology in the organization setup has lead to the decrease in the efficiency of the cost of production with the profit earned ratio. This affected the organization to a content that the organization was forced to increase the price of the products which caused the fact that the sales in their services and the products decreased. Aggad investment group have been a sufferer of the glitches that Information technology brings in with the advantages f the organization. This is accused due to the fact that the information that was distributed among the employees of the organization was not true to the fact that the higher hierarchy of the organization has held (Laudon. and Laudon, 2015). This lack of transparency among the employee of the organization lead to a conflict among the employees of the organization. This lack of supportive information source for backing up of the data that was distributed among the channel of the organization hierarchy. The lack of correct information among the employees affected the clients of the organization adversely as the organization is an insurance company the organization heavily depends on the investment of the clients. For the investments of the clients the trust of the clients are t be won by the organization. After years of hard work by the organization to gain the faith of the clients the organization ended up in losing almost every clients it had and the scope of having potential client was also very less as the goodwill f the company was no longer present in the global market due to the problems faced by the clients who had been investing their earned amounts in the organization and the policies were not defined properly by the employees of the organization. Rolaco has been another organization in the Saudi which has suffered due to the installation of the framework of the information technology. Cyber criminals accessed the affect if the information technology on the Rolaco has been adverse as the data of the clients of the organization that was stored in the database of the company. These cyber criminals gathered the data of the genuine clients and demanded lump sum amount for the detaining of the data without modulation (Andrade. and Doolin, 2016). On not agreeing with the fact of paying the lump sum, the cyber criminals modulated the data of the genuine clients, which made it impossible for the genuine clients to get the access to their data, and the accounts of the clients got invalid. This caused to be reason behind the lack of transaction by the clients. The company had to spend a hefty amount in redesigning and re installing the data base of the company until then a lot of clients had lost the faith from the company which lead to the fact that organization list the stature it had previously until the cyber attack. Conclusion Therefore from the above discussion it can be concluded that information technology has been acting as an evolutionary change in the field of the corporate sector which helps the organization to grow in terms of both as an organization as well as the financial stature of the organization dur to the aspect of the advantages of the framework of the information technology. Among the advantages regarding the up gradation of the organization, marketing department of the organization is the most profited sector f the organization. The marketing sector is profited to the highest extent due to the fact that marketing mainly deals with the advertising of the brand and the product which is the specialty of this platform. With the advantages that affect the organization positively the disadvantages like insecurity of the data based on the organization comes in disguise. Conflictive distribution of the data has also been another disadvantage of the information technology. Despite all the disadva ntages it has been proven beneficial for the organization. References Andrade, A.D. and Doolin, B., 2016. Information and communication technology and the social inclusion of refugees.Mis Quarterly,40(2), pp.405-416. Avgerou, C. and Walsham, G. eds., 2017.Information Technology in Context: Studies from the Perspective of Developing Countries: Studies from the Perspective of Developing Countries. Routledge. Baller, S., Dutta, S. and Lanvin, B., 2016.Global Information Technology Report 2016. Ouranos. Beecher, M.D. and Henry, K., 2017. Ethics and clinical research. InEthics and Medical Decision-Making(pp. 3-9). Routledge. Eason, K.D., 2014.Information technology and organisational change. CRC Press. Larson, T.M. and Malone, C.G., Hewlett-Packard Development Co LP, 2015.Information technology (IT) equipment positioning system. U.S. Patent 9,182,480. Laudon, K.C. and Laudon, J.P., 2015.Management Information Systems: Managing the Digital Firm Plus MyMISLab with Pearson eText--Access Card Package. Prentice Hall Press. Lee, A.S., Thomas, M. and Baskerville, R.L., 2015. Going back to basics in design science: from the information technology artifact to the information systems artifact.Information Systems Journal,25(1), pp.5-21. Lloyd, I., 2017.Information technology law. Oxford University Press. Noble, D.D., 2017.The classroom arsenal: Military research, information technology and public education. Routledge. Piotrowicz, W. and Cuthbertson, R., 2014. Introduction to the special issue information technology in retail: Toward omnichannel retailing.International Journal of Electronic Commerce,18(4), pp.5-16. References Schnoll, H.J., 2015.E-government: Information, technology, and transformation. Routledge. Schwalbe, K., 2015.Information technology project management. Cengage Learning. Sheikh, A., Sood, H.S. and Bates, D.W., 2015. Leveraging health information technology to achieve the triple aim of healthcare reform.Journal of the American Medical Informatics Association,22(4), pp.849-856. Tarhini, A., Arachchilage, N.A.G. and Abbasi, M.S., 2015. A critical review of theories and models of technology adoption and acceptance in information system research.International Journal of Technology Diffusion (IJTD),6(4), pp.58-77. Taylor, R.W., Fritsch, E.J. and Liederbach, J., 2014.Digital crime and digital terrorism. Prentice Hall Press. Webster, J., 2014.Shaping women's work: Gender, employment and information technology. Routledge.

Sunday, December 1, 2019

Symbolism in Lord of the Flies free essay sample

There were no adults to scold them or to tell them to cut their hair. Many boys broke rules they would not have gotten away with back home, such as, â€Å"In his other life Maurice had received chastisement for filling a younger eye with sand† (Golding 60). They had no rules or instructions to tell them what not to do. This caused chaos on the island. Darkness and the beastie are also symbolic. It symbolizes fear. On the island, many of the boys were scared, especially the younger ones. The beastie was a monster that many of the boys imagined, and when the beastie was brought up at a meeting, frightened many of the other boys. Also, when darkness came around, several of the older Chinnis 2 boys would become nervous of the beastie, even if they hadn’t believed in it before. The darkness worried the boys like, â€Å"A thin wail out of the darkness chilled them and set them grabbing for each other† (Golding 94). We will write a custom essay sample on Symbolism in Lord of the Flies or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page On the island, there were many occasions where the boys were scared for different things. Another symbolic object are the huts that the boys made on the beach. They symbolize survival. The huts were not only used for shelter from the weather, but also for protection from their fear of the beastie. Also, the huts were a good place to sleep, especially after having a nightmare, such as, â€Å"†¦ Ralph and Simon picked him up unhandily and carried him to a shelter† (Golding 95). The boys felt that the huts were safe. Lord of the Flies has many different symbolic items used throughout the book. This helps relate to the boys on the island and see how they used different things for many purposes. The schoolboys learned a lot on survival, but mainly how to live without adults. Chinnis 3 Works Cited Golding, William. Lord of the Flies. New York, New York: Penguin Group, 1945.

Tuesday, November 26, 2019

Museums Hold Our History and Culture

Museums Hold Our History and Culture Free Online Research Papers Museums are places that we like to go to learn about our history, our culture and our very existence. Most of the things we learn in school are condensed into this place full of various artefacts and pieces of our identity. Reflecting on this, its hard to think about what youd put in a museum if you ran one, and even harder to think about the responsibility shouldered by the person responsible for this. Not only education, but profit, integrity are also some of the things that the Museum and the people choreographing it must consider, in order for the museum to be successful as well as educational. People in museums and the museums themselves are easily smitten by the most expensive and oldest artefacts, without considering the value of it. Value in terms of instructive purposes that is. At times, it is the rarest and oldest artefacts that museums comprise of hold very little purpose but put the museums in a lot of debt. Similar to Rockefellers case when bad management and over usage of money caused his museum to go into the black hole of misery and debt, a museum that considers only monetary value over the value of education can never be successful. The fact that the price tags arent displayed along with the museum pieces, should make the job the person responsible for the artefacts easier. Artefacts that possess little monetary value compared to the value of its purpose in education and history should be considered greatest. Since museums rely strictly on the number of people that visit it, they should pick artefacts that are related to its exhibits and have a clear message that says Im here because I teach you, not because Im worth a lot of money. Something you hear a lot as a child is that if you study and get a good job, you will become rich and successful in life. Likewise, the foundation for a museums success in life is its ability to attract people that want to learn and educate them. Simple artefacts that attract those with a curious mind tend to make more money than highly known artefacts that cost millions, but offer next to no educational value. Schools that come to museums for trips like to go places that they can learn something new while having fun. A museum offering paintings worth millions will attract a few art classes, however, a museum offering simple tools used by primitives will attract everything from history students, to those who are simply interested in ancient things. It is using this fact, that it is clear what kind of artefacts a museum should secure. The more people that come, the more money the museum makes, and hence the more profit they achieve. After only recently visiting the Black Creek Pioneer Village in Toronto, that it dawned upon me as to how many important historical facts are left out of such places. This may be a different from the setting of a museum, however the both places are meant to educate the public on the past and its cultures. Going into a exhibit showing us the colonialization of Africa is no different than walking into a re-enactment of the place itself. While going through the village, children and adults alike discussed the wonderful life of the old earth. A time when nothing more than food, shelter and a happy family mattered. Living in a town where everyone knew each other and got along happily and walking down the street youd wave to your friendly next door local butcher or blacksmith. This is exactly what is shown in these re-enactment such as the one known as Colonial Williamsburg. However, one critical point this so called re-enactment failed to point out was the obvious that still exists to th is day. This obvious refers to death, unhappiness, hierarchy and a caste system, not to mention the slavery, the cruelty, the diseases and the ongoing oppression of men and women alike is virtually nonexistent. While it is the job of the exhibits in museums and these re-enactments to educate the public then why are such important things being left out that would make the public say wow am I glad to be where I am right now rather than saying Oh my, how wonderful it would to live in a place like this. Museums exist for the distinct purpose, which is to educate the public. Educating the public is such an important task, that everything in the museums must be coordinated in order to be accurate and informative. Exclusions such as those in the Colonial Williamsburg and poor choice of artefacts just cannot happen. The job of the museum and its people is great, however their responsibility for success is even greater and that is exactly why museums need to be careful and smart about the artefacts that it chooses. While a 1000 good things teaches a person, one mistake can change their way of thinking forever. Research Papers on Museums Hold Our History and CultureStandardized TestingHip-Hop is ArtThe Effects of Illegal ImmigrationLifes What IfsRelationship between Media Coverage and Social andWhere Wild and West MeetAnalysis of Ebay Expanding into AsiaInfluences of Socio-Economic Status of Married MalesPersonal Experience with Teen PregnancyThe Masque of the Red Death Room meanings

Friday, November 22, 2019

How to Use Fois in French Idioms

How to Use Fois in French Idioms The French word fois  means time or instance and is used in many idiomatic expressions. Learn how to say at the same time, just in case, think twice before doing something and more with these idiomatic expressions using   fois. la foisthe time; the instance une foisonce, one timedeux fois, trois fois, etc.twice, three times, etc.une fois, deux fois, trois fois, adjugà ©Ã‚  ! (auction)Going, going, gone!une / deux fois par semaine / anonce / twice a week / yearune fois tous les deux jours / semainesonce every other day / weekdeux / trois fois moins detwo / three times lessdeux / trois fois plus detwice / three times more / as muchdeux / trois fois sur cinqtwo / three times out of five2 fois 3 font 62 times 3 equals 6 la foisat the same time; all at onceautant de fois queas often as; as many times asbien des foismany timescent fois annoncà ©often proclaimedcent fois mieuxa hundred times bettercent fois pirea hundred times worsecent fois rà ©pà ©tà ©often repeatedcent fois tropa hundred times too; far toocette fois-cithis timecette fois-lthat timedes fois (informal)sometimesdes fois que (informal)just in case;  there might beencore une foisonce more; once again; one more timelautre foisthe other dayla dernià ¨re foisthe last timela premià ¨re foisthe first timela seule foisthe only timela toute premià ¨re foisthe very first timemaintes foismany timespeu de foisrarely; a few timesplusieurs foisseveral timessi des fois... (informal)if perhaps...une nouvelle foisonce againune seule foisonly once; only one timeavoir cent / mille fois raisonto be absolutely rightavoir trois fois riento have hardly any money; to have hardly a scratchà ªtre deux / trois fois grand-pà ¨re / grand-mà ¨reto be a grandfather /grandmother two / three timesfaire deux choses la foisto do two things at oncefrapper quelquun par deux foisto hit someone twicepayer en plusieurs foisto pay in several installmentspayer en une seule foisto pay all in one go, make a single paymentprà ©fà ©rer cent fois faire (Je prà ©fà ©rerais faire...)to much rather do (Id much rather do...)sy prendre / en deux fois pour faire quelque choseto take two attempts to do something / tries to do somethingsy prendre / en plusieurs fois pour faire quelque choseto take several attempts to do something / tries to do somethingy regarder deux fois avant deto think twice beforey regarder plusieurs fois avant deto think very hard beforeÇa va pour cet te fois.Ill let you off this time. / Just this once.Cest bon pour cette fois.Ill let you off this time. / Just this once.Cest trois fois rien  !Dont mention it!Encore une fois non  !How many times do I have to tell you no!Il à ©tait une fois...Once upon a time...Il y avait une fois...Once upon a time...Je te lai dit cent fois.If Ive told you once, Ive told you a hundred times.Non mais, des fois  ! (informal)1) Do you mind! How dare you!2) You must be joking!Revenez une autre fois.Come back some other time.Tu me diras une autre fois.Tell me some other time.Une fois nest pas coutume. (proverb)Just the once wont hurt.Une fois que (quelque chose aura lieu), on peut / je vais ...Once (something has happened), we can / Im going to ...

Thursday, November 21, 2019

Compare Essay Example | Topics and Well Written Essays - 1500 words

Compare - Essay Example The premise of this essay is therefore to compare and contrast two works of literature, which are both fictional articles or short stories. Throughout the paper, the approaches used by the writers in expressing their opinions about issues of society are analyzed. This is done by looking very deep into the themes used by the writers and how the themes were effective in conveying the messages that writers needed to put across. The two texts that are used in the essay are The Ingrate by Paul Laurence Dunbar and Tito’s Goodbye by Cristina Garcia. Very relatively, the themes used in these texts are very similar, given the fact that they all focused on the issues of law in one way or the other. In Tito’s Goodbye, the theme of advantageous injustice was looked at from a moral perspective, whereby the unfair actions of an attorney and how these turned to him in the long were was reviewed. Similarly The Ingrate looked at advantageous injustice from the perspective of slave trade by critiquing how slave masters took advantage of their slaves and treated them as less inferior people. As far as themes are concerned therefore, both texts were concerned with injustice in society and the end result of such acts. The writers were therefore able to send very strong moral lessons as to why injustice can never be justified in any context. Even though the themes used in the two works were similar, the approaches to presenting them were slightly different. For example in The Ingrate, the theme of injustice is taken from a societal or communal perspective whiles in Tito’s Goodbye the same theme is taken from a personal or individualized perspective. This was the contrasting point in the two papers as far as the themes are concerned. Having said this, it would be noted that the two texts perfectly complement each other in terms of addressing the issue of injustice. The complementary nature of the two themes come in as the act of injustice is commonly seen to be

Tuesday, November 19, 2019

Strategic finance essay with word counts no less than 1500

Strategic finance with word counts no less than 1500 - Essay Example Like any other capital budgeting model, CAPM has its own weaknesses and strengths. In order to improve its usefulness, the standard capital asset pricing model has undergone various developments and modifications in the recent past. Since its conception about four decades ago, the Capital Asset Pricing Model has been used widely in applications to estimate cost of capital of firms and evaluate the performance of asset portfolios in companies. This report argues that CAPM has received such a wide support and use in the industry despite its strong assumptions because it provides powerful and reliable predictions about risk measurements and the relationship between risk and expected return. CAPM has several problems which are considered by many as the results of theoretical failures emanating from the strong assumptions of the model (Rubinstein 2006). However, they could also be caused by the difficulties of its empirical implementation. Although these problems are common, it is also understood that other models have their problems too. Therefore, the best model is the one which has proved to be successful in its application. Capital Asset Pricing Model is the model with such wide and successful application becaus e it provides powerful and reliable predictions about risk and returns of a given portfolio of assets. The Capital Assets Pricing Model (CAPM) suggests that the equilibrium rates of return of risky assets in the market have a linear relationship with the market portfolio. CAPM is used to establish a theoretical value of required rate of return of an asset in a diversified portfolio. This takes into consideration the systematic and market risks which are non-diversifiable risks (Rubinstein 2006). The model also considers the markets expected return and the theoretical risk-free assets expected return. CAPM draws from the portfolio theory developed by Harry Markowitz (1959). The formula of calculating expected return of an asset portfolio

Saturday, November 16, 2019

Crisis and Opportunity Essay Example for Free

Crisis and Opportunity Essay 1) Introduction Nowadays, we have created our own world of technology. Convenience and efficiency are catered through it. Yet, the earth, the natural world, seems to rebel against such artificial world, by sending signals of natural crises to us. In this project, we are going to talk about How people benefit from Water Crisis surrounding the theme Crisis and Opportunity. The water crisis is branched out as two sections, namely water shortage and water pollution. The amount of water in the world is stable; it just changes its physical forms. Nonetheless, the problem of water shortages still exists. In fact, what we lack is clean water. With rapid advancing of human activities and technology, and unfavorable natural features like uneven distribution of rivers, the water crisis is growingly affecting our lives negatively and takes them at risk. Water is polluted by increasing human activities. Industrial wastes which include heavy metals like mercury and lead, harmful to living things, are illegally dumped into water sources; Sewage is directly deposited into rivers, which normally is a source of clean water. Ultimately, global warming, was elicited by human too, depletes clean water. With changing of climates, some countries face more floods which pollute clean water while other countries face more droughts which cause massive drying out of clean water. Now, we start worrying about the crisis because water controls our lives tightly as we could not survive without it. On the other hand, people are developing more and more solutions. By approaching the problem optimistically, this ought to turn this crisis into an opportunity so that we and the world can proceed sustainably. Scientists from all around the world have come up with ideas to solve the problem piecemeal. 2) Literature Review We used secondary research in this paper as there is simply no way for us to conduct our own research on water crisis. We mainly consulted online websites and read some online books. We also read articles from credible magazines such as National Geographic There is also a website called Global Water Intelligence which is a Market-Leading website for the analysis of International water industry. From these sources, we mainly found out that water is very limited around the world and there are people dying from consuming polluted water or simply dehydration. We also found out that the water crisis brought out some new technologies that changed the water pattern of the world. Have you ever thought of turning water from your basin into drinking water? Some people may think that it is impossible, or even a disaster. However, in Singapore, scientists have developed some methods, which can change waste water into pure water. The reused water is called the â€Å"New Water†. How to purify used water? Used water is collected from residence, companies, and schools, and then it is purified by three steps. First, it undergoes microfiltration. Large particles can be filtered away in this step. Afterwards, it undergoes reverse osmosis. Differentially-permeable membranes are used in reverse osmosis. These membranes contain tiny holes, which can only allow water molecules to pass through, so contaminated substances, such as viruses, bacteria can be removed. Lastly, ultraviolet light is used as a back-up to ensure the remaining micro-organisms were completely killed. This makes â€Å"New Water†. On the other hand, some people might worry that â€Å"New Water† was unclean, and thus may affect the health of citizens. However, research conducted, as shown in figure 1 and 2, the level of organic substance and amount of bacteria in â€Å"New Water† was much lower than the local reservoir water. Indeed, this shows that the â€Å"New Water† meets the requirement of drinking water so its safety was ensured. Compare to the other sources of water, â€Å"New Water† is even cleaner. Therefore, it was awarded many global water awards among these years, and this can surely tackle the problem of water shortage without polluting. There is another way to tackle water shortage and pollution. Do you know how sailors obtain fresh water when they are on a voyage? They obtain fresh water by changing sea water into drinking water. This method is called desalination. Sea water accounts for 97% of the world’s water resource. Only the remaining 3% is consumable for humans. In some countries like Saudi Arabia, there is water shortage. They only have a small amount of consumable fresh water. However, they have a large supply of sea water. However the salinity of sea water is four times higher than our body fluids. When we drink salt water, water molecules in our cells will move out of the cell due to osmosis. This net transfer of water may cause our cells to shrink, which may lead to dehydration, and death in serious situations. So how can this modern technology help us to turn this crisis into another opportunity? Desalination refers to the removal of salt and other minerals of saline water to make it consumable. It has become increasingly popular in recent years due to enhancement in technology. There are two methods for desalination. The most common type is work by reverse osmosis, which is based on osmosis- the movement of substances from a lower concentration to a higher concentration. It is a membrane-technology filtration and removes salt and minerals by pressurizing the sea water, forcing them to move through the selective membrane. The selective membrane has pores that allow only water particle to pass through, so that salt molecules and other pollutants are trapped behind the membrane. The by-product produced in the process is salt. It creates an economic opportunity. The process in a desalination plant Thermal distillation is another way of desalination other than reverse osmosis. It is known as the multi-stage flash distillation. It distillates water by flashing a portion of water into steam in multiple stages and then condense them into portable water. Where do we find desalination plant? In Hong Kong, the Water Supplies Department has two desalination plants which use reverse osmosis. The first one is located in Ap Lei Chau and the other one located in Tuen Mun. The government is also planning to build another desalination plant in Tseung Kwan O. There are 100 countries around the world which uses this technology. Saudi Arabia accounts for 25% of the world’s desalination output, with over 2000 desalination plants around the country. A desalination plant in Saudi Arabia. Apart from the problem of water pollution and water shortage, water crisis itself can also be an opportunity, if we look at it from another perspective. It can raise global awareness and promote international cooperation. Thus it drives globalization. Water crisis is a global issue. It cannot be solved by only the cooperation of a few countries; full cooperation from countries all around the world is required. Therefore, some international cooperation was established in order to help countries joining hands to solve water crisis. One of the examples is the World Water Council. The World Water Council organizes the World Water Forum once every three years. In the forum, representatives from different countries join together and come up with some solutions to solve the water crisis. It includes signing of protocols, reducing pollutants in order to help geographic areas that are facing an immediate water shortage. This can not only help to solve the water crisis, but also create peace among countries. 3) Discussion and Analysis What are the benefits of using â€Å"New Water† instead of local reservoir water? First, it can solve the problem of water shortage. In Singapore, there is not enough water because there are only a few rivers running through this small country, but it is densely populated. Reused water is using the same amount of water many times, so we can have unlimited water source without worrying being used up. Moreover, using â€Å"New Water† can help protecting the environment. Waste water cause water pollution, which can contaminate fresh water source; by using â€Å"New Water†, water can be reused and it will not cause any further pollution. This is beneficial to the environment. Furthermore, â€Å"New Water† can boost tourism. In Singapore, the â€Å"NEw Water† visitors centre is a new attraction. It attracts tourists to visit as it provides opportunities for them to explore Science and learn more about water. Last but not least, â€Å"New Water† can help Singapore to make money, as it can sell this technology to other countries. Some countries, such as, China and Europe has already started using â€Å"New Water† instead, as it is purer than local reservoir water. In conclusion, â€Å"New Water† is alternate solution, which can change water pollution and shortage into a profitable opportunity. Now, let us move on to desalination. Some people think that although desalination may seem to be a solution to our current water crisis, it has certain potential implications that cause harm to our environment. Fossil fuels or nuclear power are used in the majority of desalination plants. The burning of fossil fuels releases a large amount of carbon dioxide into the air. The increase in this disastrous greenhouse gas consequently makes global warming worse. Alternatively, but still, nuclear power is dangerous. The radiation leakage in Japan had spread concerns all over the world. Radiation is carcinogenic. People living near the nuclear power plant had to be relocated. It even made Japanese seafood un-consumable. Besides, the food chain is affected since water and soil is polluted by radiation. Furthermore, membrane-technology is expensive. The production cost of water per meter cube is HK$7.8- HK$8.4. However, the advantages of desalination outweights its costs because it can make water available to areas that have a scarce supply of fresh water. Why Saudi Arabia needs a lot of desalination plant? It is because it is located in a place where there is short supply of water. With desalination, they can change sea water into fresh water. It provides a reliable and sufficient supply of water to the growing communities, which reduces the crisis of water shortage. More people will have a steady supply of water and lives will be saved. People will no longer die from the lackage of water. The costs of human lives are much more important than the costs of desalination. The cost of desalination is only short-term and it can be solved by using renewable energy instead, such as solar energy and wind power. Also, the cost of desalination will be lowered once it is developed and widely used around the world. To sum up, desalination is another effective way to change water crisis into an opportunity. â€Å"A coin has two sides†. Water crisis does not only bring disadvantages, but it is also an opportunity for countries to join together and solve this global issue. This can improve international relationships and bring peace to countries. On the one hand, some people may argue that water crisis would not bring any peace to countries, but instead it brings conflicts and chaos. Some research show that as water crisis is getting more and more serious, water source becomes a weapon, and it may be a threat to other countries. Therefore, if one country is located at the upper course, while the other is located at the lower course, the one at the upper course can control the flow of water. However, the establishments of international organizations help to solve this problem together by promoting the saving of water supply and improvement of technology. This can create communication channels and may help to maintain peace in certain countries. For example, the 6th Water Forum held in Marseille, from 12 to 17 March 2012 was a great success. Participants from over 145 countries join this event. They discuss global water problems together. Through debates and in-depth dialogue, they were able to know more about water crisis and many stakeholders commit that they would try their best to conserve water in order to help the needy. This shows that water crisis can raise global awareness and promote international cooperation. (+ but piecemeal and suggestion) (favourable risk and insight) 4) Conclusion The water crisis does not have to be devastating. Flipside, there are advantages of it on bringing opportunities to communities, the world and to us. In face with the same problem, people unite and untangle the cluttered yarn of puzzle, mystery and problems. Because of the water crisis, people start organizing Water Forums so that opinions all around are synthesized, analyzed and become a grand solution. Working scientists, assisting each other and aiming at the target, invented ways like the New water and desalination of water. Even the darkest night will end. And the sun will rise. There is always a solution to a problem. However, we could not just rely on the technology to solve this problem but we should also help conserving water and raise the global awareness. To solve the problem entirely we must start from its roots. Take a shower instead of a bath. Don’t leave the water running when you are brushing your teeth. Switch off any dripping taps. This will also decrease your electricity bill and help to build a greener environment where water is plentiful. If we still consume water at a stage like this, we are exploiting resources from our next generations, which doesn’t make the planet sustainable. With the cooperation of everybody, we strongly believe that water crisis will definitely change into an opportunity and the world would be a better place to live in. 5) Reference and Appendices Asia’s Water Crisis†¦and Opportunity (No.2 2011) Solutions http://solutions.bv.com/asias-water-crisis-and-opportunity/ Peak Water: Crisis or Opportunity? (Tuesday, December 1, 2009) Carbon Foresight http://carbonforesight.blogspot.hk/2009/12/peak-water-crisis-or-opportunity.html â€Å"Turning China’s Water Crisis into Investment Opportunity† Market Brief Water August 2009, New Ventures http://www.new-ventures.org.cn/sites/default/files/upload/turning_chinas_water_crisis_into_investment_opportunity.pdf â€Å"Who profiting from the water crisis†, Issue 452, New Internationalist Magazine http://www.newint.org/features/2012/05/01/water-crisis-profit-opportunity/ Singapore National water agency http://www.pub.gov.sg/water/newater/Pages/default.aspx Graphs: Fig1 and 2 http://www.pub.gov.sg/water/newater/quality/Pages/default.aspx How Desalination works http://science.howstuffworks.com/environmental/earth/oceanography/how-does-desalination-work.htm http://science.howstuffworks.com/environmental/earth/oceanography/desalination.htm Wikipedia http://en.wikipedia.org/wiki/Desalination Fdu Magazine online 2003 http://www.fdu.edu/newspubs/magazine/03su/desalination.html The World water Council http://www.worldwatercouncil.org/ â€Å"Solving the World Water Crisis Takes International Cooperation†, Suite101 http://suite101.com/article/solving-the-world-water-crisis-takes-international-cooperation-a265088

Thursday, November 14, 2019

The Role of Religion in Roman Society Essay -- Religion Roman Gods Bel

The Role of Religion in Roman Society Throughout the history of Rome, from the monarchy to the late empire, religion had played a great role in it's society and was involved in almost every aspect of the life of the Roman citizen. It was common for each house to have it's own patron god/gods and ,on special occasions, the head of the house would make a sacrifice to the personal gods of the family. Also, great festivals were usually held in honor of certain gods and would include spectacles like chariot races and Gladiatorial fights. The religious practices of the ancient Romans are best remembered with grand temples, great festivals and Christian persecution to the final acceptance of Christianity within the Roman empire over the traditional pagan religions. The Roman religious practices can be divided into three phases which span from the founding of the city to the fall of the empire. The First Phase (753 BC to 500 BC) - The first phase of Roman religion dated from the founding of the city to the early republic. This phase occurred before the Roman civilization had really adopted the Greek ways and so the religious practices of this time consisted of only three gods and these gods were known as the Archaic Triad. The gods of the archaic Triad were Jupiter (Jove) ,Mars and Quirinus. These gods had their Greek counterparts and would later be identified with them. Jupiter was the supreme master god and so he was associated with Zeus of Greek mythology. Ares was the god of power and war and so he was associated with his Greek counterpart, Ares and Quirinus was the god of the Roman people in general and he had no Greek counterpart. Mars was valued and worshipped more by the conquering and warlike Romans than Ares was to the Greeks and ,as a result, he had The Fields of Mars named after him. The Fields of Mars was located outside of Rome and it is where the soldiers wou ld train. The Second Phase (500 BC to 313 AD) - Before the end of the 6th century BC Greek influence had begun to affect Roman religion and this resulted in the transformation from the Archaic Triad to the more Greek influenced Captioline triad. In this triad the gods Mars and Quirinus were replaced by Juno and Minerva. As time went on ,during the second phase, the Romans adopted more variations and the number of Roman deities grew as ,like the Greek counterparts, they had a god for alm... ... future leaders. As the Imperial system gained hold, it was common practice for the Emperors to accept divine honors before their deaths. These living gods, in some cases, required sacrificial rituals as signs of loyalty and ingrained themselves with the older more traditional pagan gods. The requirement of a sacrifice to the emperor, as well as the forced belief in the complete pantheon became a significant source of conflict with early Christians. As Christians refused to worship the emperor as a god, persecution of the Christians and conflict with the cult was a constant source of strife. Emperor worship would continue until late in the western Empire until the reign of Constantine. In the early 4th century AD, Constantine either converted to Christianity or made it an acceptable part of Roman religion, eliminating the emperor deification altogether. Later Emperors such as Julian attempted to revive the old ways, but the deeply rooted Mithraism, and Christian cults combined were firmly set within Roman society. By 392 AD, Emperor Theodosius I banned the practice of pagan religions in Rome altogether and Christianity was, without question, the official religion of the state.

Tuesday, November 12, 2019

European History: Fascism Essay

After World War I, Europe struggles to return to peace and stability. Many new democratic governments fell apart under the attack of the Great Depression. As a result, new totalitarian regimes emerged such as Fascism and Communism. Totalitarian is a relating system of governments that is centralized and dictatorial and requires complete subservience to the state. By making the most out of new technologies of mass communications, dictators were able to gain support of their populations. Europe’s inability to deal with economic depression and the political movements lead to World War II. People lost faith in capitalism and then turned to a new system of government called fascism, which contributed to economic issues, political movements and dictatorship. At the end of World War I, Europe was faced with economic problems. More than 25 million were unemployed worldwide. (Document #5) The Great depression effected economy, with global industry dropping 36%m and world trade decreasing by 62%. The governments during World War engaged in heavy borrowing which caused iflation. Much of European economy was built on the loans from the United States. One country, Germany had high level of interest, which crushed agriculture and industry, a burden on taxes and external debt. In the beginning of the year of 1931 with the highest unemployment rate of 23. 3. (Document #6) Fascism preached several ideas that benefited a country. Fascists believed that a nation must struggle i n order to be safe and strong, peaceful countries were attacked. Germany, a fascist country under the rule of Adolf Hilter was one of them. (Document #2) Fascism, the new militant political movement, emphasized loyalty to the state and respect to its leader. Politician, Benito Mussolini founder the Fascist Party in 1919. In October 1922, about 30,000 fascist marched to put Mussolini in charge of the government. He abolished democracy, outlawed all political parties, and control the economy by allying the Fascists with the industrialist and landowners. (Document #1) Unlike Hilter joined a political group where their goal was that Germany should overturn the Treaty of Versailles and fight against communism. The political group was later on called the Nazis. Unlike communism, which supported the working and lower class, the Nazis were supported by the middle or lower middle class, whereas later formed a branch of fascism. Germany’s economy was desperate during the depression, and unfortunately people eventually turned to Hilter. (Document #2) Hilter wanted more than political and economic power. He turned to mass communications, such as radios literature, press, paintings and films as propaganda tools. Media that was against Nazism was burned and churches were forbidden to criticize. Hatred towards Jews was one main point about the Nazi ideology. Hilter figured that Jews were the cause of trouble. (Document #12) They passed laws that took away most right from Jews in 1933. By 1932, Nazis were the biggest political leaders and was continuing to grow. (Document #7) Hilter had absolute power for years, causing Germany to change into a totalitarian state. â€Å"Adolf Hilter is Germany and Germany is Adolf Hilter. † Hess says. (Document #2) Fascism was similar to communism. They both were ruled by dictators and denied individual rights. People who were frustrated by the peace treaties after World War I and the Great Depression were please to hear the message and accepted Fascism because it was â€Å"beneficial. † This brought many issues to Europe once again, then later causing World War II.

Saturday, November 9, 2019

Reform Movements in 1850’s America

During the early-mid 19th century, many reform movements took place throughout the world, specifically in the United States. The main types of reform movements that took place were social, institutional, religious and abolitionist reforms. Many systems went through reformations, most of them putting emphasis on the idea of democracy. Social reforms such as a push for utopian societies tried to push values and morals on the dysfunctional American society, looking to make it a more democratic one.Abolitionist movements such as the movement for woman's rights and the abolishment of slavery all reinforced the American idea of equal treatment, just like institutional reforms in the public education and prison systems. Religious reforms also spawned the Second Great Awakening, which revived democratic ideals by setting better moral standards for society. One of the largest reform movements that had the greatest effect on the United States was what took place within and around the instituti on of slavery.The country became split 50/50 over the very delicate issue of the abolishment of slavery which, if abolished, would affect the economy and social structure of the United States with a colossal magnitude. The majority of the ones who favored the abolishment of slavery believed so because they supported democracy; which in essence secured equal treatment, basic rights and opportunity for its citizens .Abolitionists such as Sojourner Truth, a freed black woman who gained her freedom in 1829, spread her ideas about ridding the country of slavery and promoting women's suffrage through literature and public speeches. Advocates such as this woman spread their ideas, promoting democracy which helped to gradually change the American mindset towards a more equal society. Similar to this was the

Thursday, November 7, 2019

Reglas para el ingreso de mascotas a Estados Unidos

Reglas para el ingreso de mascotas a Estados Unidos El ingreso de mascotas est sujeto a reglas que hay que seguir. Tener en cuenta que aquà ­ se explican las que afectan a las aduanas estadounidenses pero que hay que respetar tambià ©n las del otro paà ­s del que se viaja o que es destino final. Lo primero que hay que saber es que las reglas aplican tanto a las personas que residen habitualmente en Estados Unidos y regresan al paà ­s con su mascota como a los que viven en otros paà ­ses e ingresan a los Estados Unidos por la razà ³n que sea. Los segundo, es que las mascotas deben de estar sanas. Y si no lo estn pueden ser sometidas a cuarentena. Y que en casos especà ­ficos simplemente se prohibir su ingreso. Y lo tercero es que hay reglas especà ­ficas segà ºn el tipo de la mascota. Asimismo,  si se considera que est en peligro aplicarn reglas especiales. A continuacià ³n los casos ms comunes de reglas para mascotas y hacia el final la normativa que regula el ingreso de las piezas de caza en Estados Unidos. Se acaba con un listado de los puertos de entrada al paà ­s para el caso de caza y mascotas especiales. Reglas para ingreso de roedores a Estados Unidos Conejos, conejillos de indias, hamsters y hurones que son mascotas pueden ingresar a Estados Unidos si tienen buena salud. Si no la tuvieran, sern sometidos a cuarentena y el dueà ±o deber correr con los gastos. Los erizos sà ³lo se pueden traer a travà ©s de determinados puertos de entrada, que incluye aeropuertos. Consultar con la CBP. En todo caso, no se pueden ingresar los que proceden de Nueva Zelanda.   En cuanto a ratas, puerco espà ­n, ratones, ardillas y lirones, estn prohibidos sà ³lo si proceden de Africa.   Reglas para ingresar con perros a Estados Unidos Deben tener un certificado de vacuna contra la rabia si proceden de un paà ­s en las que existe tal enfermedad. Adems, se requiere uno de que est libre de gusano barrenador (screwworm en inglà ©s), si procede de un paà ­s en el que existe dicha enfermedad. Finalmente, si se trata de un perro guà ­a y se ingresa a los Estados Unidos en avià ³n deber consultarse con la aerolà ­nea del vuelo, por si piden documentacià ³n adicional.   Reglas para viajar con gatos a Estados Unidos No se requiere la presentacià ³n de la vacuna contra la rabia en el caso de animales que son mascotas.   Reglas para ingresar a mascotas como monos y dems primates No pueden ser traà ­dos a Estados Unidos como mascotas en ninguna circunstancia. No se admiten excepciones. Ingreso a Estados Unidos de tortugas como mascotas Las tortugas vivas con caparazà ³n y que miden ms de 4 pulgadas y que se ingresan como mascotas pueden ser importadas sin restricciones. Pero siempre a travà ©s de un puerto de entrada que se ocupa de tramitar la papelerà ­a para animales salvajes (ver ms abajo). Las tortugas vivas con caparazà ³n y menos de 4 pulgadas pueden ser importadas sin fines comerciales, pero con un mximo de 7 ejemplares. Lo mismo sucede con los huevos viables de tortuga. Tambià ©n deben de ingresar a travà ©s de un puerto de entrada que procesa animales salvajes.   Peces Si no estn incluidos en listas de animales en peligro de extincià ³n ni en listados de especies daà ±inas (injurios species) entonces pueden ser importados como mascotas. Es necesario utilizar para ello uno de los puertos de ingreso designados para tramitar la entrada de peces  al paà ­s Reglas que aplican a la caza para ingresar a Estados Unidos Las reglas para ingresar a los Estados Unidos aves y otros animales abatidos por cazadores son como siguen: En primer lugar, si se trata de un pjaro o de otro animal no considerado como protegido y que ha sido cazado por un un ciudadano estadounidense o por un residente permanente legal en Canad o en Mà ©xico y el fin de la importacià ³n es no comercial: se puede producir el ingreso en cualquier puerto de entrada (aeropuerto, puerto o frontera terrestre). Pero es necesario llenar la planilla Form 3-177. En segundo lugar, si la pieza cazada procede de otro paà ­s entonces el ingreso se debe realizar a travà ©s de un puerto designado para tramitar esa documentacià ³n. Adems, deber presentarse papeles mostrando la licencia del cazador, sellos y el documento de exportacià ³n del paà ­s en el que se haya cazado al animal, si dicho paà ­s lo requiere. Finalmente, tener en cuenta que para no pagar impuestos de importacià ³n es preciso que la pieza haya sido legalmente cazada por el que la trae, es decir, no puede ser comprada. Asimismo, es necesario ser ciudadano o residente permanente de los Estados Unidos.   Aves migratorias, animales protegidos o considerados amenazas Si se ha cazado un ave migratoria o se desea importar un animal o mamà ­feros marinos o cualquier otro animal considerado protegido o amenazante para las especies de los Estados Unidos, consultar antes con el Servicio de Peces y Fauna, porque podrà ­a estar prohibido traer la pieza a los Estados Unidos. El telà ©fono al que marcar es el 1-800-358-2104. Ahà ­ se puede obtenre informacià ³n sobre quà © documentacià ³n adicional se podrà ­a necesitar o si, simplemente, no es posible traer un determinado animal a los Estados Unidos.   Atencià ³n a los ingresos de marfil El paso de marfil por las Aduanas de los Estados Unidos est sujeta a restricciones, incluso cuando forma parte de instrumentos o muebles. Puerto de entrada para procesar la papelerà ­a de Peces y Fauna El Servicio de Peces y Fauna (Fish and Wildlife en inglà ©s) est presente en los siguientes puertos de entrada: AtlantaBaltimoreBostonChicagoDallas / Fort WorthHonoluluLos Angeles  MiamiNueva OrleansNueva YorkNewarkPorlandSan Francisco  Seattle A tener en cuenta para pasar control migratorio y aduanero fcilmente Para evitar tener problemas en las aduanas, esto es un compendio de todo lo que no se puede ingresar o est sujeto a algà ºn tipo de restricciones, desde alimentos a medicamentos.   Adems del control migratorio, al llegar a un puerto de entrada a Estados Unidos se pasa por un control migratorio. Esto es lo que saben los oficiales fronterizos. Finalmente, cabe destacar que si el ingreso se realiza a travà ©s de uno de los puestos de control migratorio en la frontera entre Mà ©xico y EE.UU. las demoras pueden ser largas, particularmente en fechas seà ±aladas. Para evitarlo o estar preparado es posible consultar cunto tiempo se est tardando en cruzar en cualquier puesto en particular. Este es un artà ­culo informativo. No es asesorà ­a legal.

Tuesday, November 5, 2019

The Domestication of Horses

The Domestication of Horses Domestication is the process by which humans take wild species and acclimatize them to breeding and surviving in captivity. In many cases, domesticated animals serve some purpose for humans (food source, labor, companionship). The process of domestication results in physiological and genetic changes in the organisms over generations. Domestication differs from taming in that tamed animals are born in the wild while domesticated animals are bred in captivity. When Where Were Horses Domesticated? The history of horses in human culture can be traced back as far as 30,000 BC when horses were depicted in Paleolithic cave paintings. The horses in the paintings resembled wild animals and it is thought that true domestication of horses did not occur for tens of thousands of years to come. It is thought that the horses depicted in the Paleolithic cave paintings were hunted for their meat by humans. There are several theories as to when and where domestication of the horse occurred. Some theories estimate that domestication occurred at about 2000 BC while other theories place domestication as early as 4500 BC. Evidence from mitochondrial DNA studies suggests that the domestication of horses occurred in multiple locations and at various times. It is generally thought that Central Asia is among the sites that domestication occurred, with sites in Ukraine and Kazakhstan providing archeological evidence. What Role Did the First Domesticated Horses Play? Throughout history, horses have been used for riding and for pulling carriages, chariots, plows, and carts. They played a significant role in warfare by carrying soldiers into battle. Because the first domesticated horses are thought to have been quite small, it is more likely that they were used to pull carts than for riding.

Sunday, November 3, 2019

Phases of a trial Essay Example | Topics and Well Written Essays - 500 words

Phases of a trial - Essay Example Based on the potential jurors’ responses to questioning, the judge can excuse them at this stage. In addition, using challenges ‘for cause’ and ‘peremptory challenges,’ both the prosecution and the defense may leave out some jurors at this stage. A judge can use a peremptory challenge to leave out a juror for any non-discriminatory cause. On the other hand, the judge can use a challenge for cause to leave out a juror who has proved that he/she cannot be truthfully objective in the decision of a case (â€Å"Trial† 1). Menard explains that the questioning process goes on until all parties’ attorneys become satisfied with the jury’s composition or exhausts all challenges that law permits. To make sure that there are enough jurors for deliberation, alternate jurors are essential. The judge decides when to excuse alternate jurors (9). After jury selection, the first dialogue at trial is in the form of two opening statements, one from the defense and the other from the prosecutor on government’s behalf. At this stage, no physical evidence is used and no witnesses testify. The prosecutor gives his/her opening statement first and in most cases, it is more detailed than that of the defense since the government has the ‘burden of proof’ as to the guilt of the defendant. In some cases, prior to making its opening statement, the defense may wait until the main case of the government comes to conclusion. During the opening statements, the prosecutor submits the case’s facts, from the perspective of the government, and takes the judges through the proof that the government will make. Additionally, the defense presents its own interpretation of the facts to the jury, and establishes the basis for the presentation of any legal defenses to the charged crime(s) and the rebuttal of key government evi dence (â€Å"Trial†

Thursday, October 31, 2019

Under Armour Essay Example | Topics and Well Written Essays - 500 words

Under Armour - Essay Example The fact that Under Armour has fewer retail stores it means that it has fewer powerful buyers who can often dictate terms. In terms of competitive rivalry, the two companies do not pose a serious threat since Under Armour itself offers unique products. However, all the competitors have allocated a sizeable budget on research, meaning that they are likely to offer undifferentiated products and services that may reduce attractiveness of Under Armour. Under Armour doesn’t pose the threat of new entry since the other two corporations have the advantage of the economies of scale, and considering their budgetary allocations on marketing, Under Armour is less likely to capitalize on the threat of substitution. Under Armour has a major strength of manufacturing the most unique brand in the market. However, the weakness of fewer retail stores and the threat posed by other corporations like Nike and Adidas Group gives it a lesser advantage in the market. Broadening the company’s product offering to all athletes and increasing its sale, designing kits that can be worn under different weather conditions, marketing and product promotion (Thomson, 2012). All the three companies are engaged in sponsorships and endorsements for product promotion and marketing. They have also allocated sizeable amounts of resources on research and development of new products. On one hand, Under Armour has the advantage of its unique products in the market, and on the other hand, it has a disadvantage of unfavorable competition in terms of capital against the other two. He needs to address the issue of the growing number of individual items produced, uncertainties surrounding consumer demand that affects accurate projections of items to order (Thomson, 2012), and how to acquire the lion’s share of the market. Carrying out proper survey in

Tuesday, October 29, 2019

ILSC 2 Essay Example | Topics and Well Written Essays - 1000 words

ILSC 2 - Essay Example Involving and engaging employees in the decision-making process or working together with employees, as a team is another way of motivating employees.Many employees become contended with their work and also become active in the company when they are engaged in the decision-making process or work together as a team. Team building is crucial because it enables employees to improve their performance level because of accomplishing their task faster and effectively (Mayhem 2013, pr.6).For instance, Sony Company is one of the well-known corporations that have increased their revenues because of increased innovative products. This is because the company has a unique way of motivating their employees through involving and engaging them in the decision-making process, as well as, treating everyone equal (Smith 2013, pp. 16).James (2008, p. 433)offers some effective leadership strategies such as motivation and teamwork as valuable means for achieving competitive advantage in the company. Many l eaders have made significant efforts of incorporating varied leadership strategies in order to meet the organizational needs. Northouse (2010, p. 24) also argues that managers need to examine their own traits since this will enable them to recognize their weakness or strengths vital for understanding the way followers perceive them in the work environment. This is crucial because it can enable leaders to engage or create the good relationship with their employees; thus improving the industrial relations.

Sunday, October 27, 2019

Overall strategic objective and the marketing plan

Overall strategic objective and the marketing plan There is much overlap between overall strategic objective and the marketing plan of an organization. Marketing plan keeps eye at consumer needs and organizations ability to satisfy them and these factors direct the companys overall strategic plan. If company fail to throw appropriate marketing strategy, the ultimate goal of profit maximization and expansion of business will be in hard condition. Organization should build suitable marketing plan which helps to achieve companys overall strategic objectives. This study is based on worlds leading electronic and software based company Apple Inc. which was funded by Steve Jobs and Steve Wozniak in 1976 and is known as computer giant. It designs, manufactures and markets personal computers, mobile communication devices, and portable digital music and video players and sell variety of related software services peripherals and networking solutions. It is also known as innovative company and it has demonstrated that innovation can lead to market dominance. It operates it business with the motto think different. Apple offers a range of electronic and software product and services such as PC, Mac Book, iPhone, iPad, Apple TV, iTunes, Mac OS X, iLife, iWork, Safari and enormous range of applications worldwide through online store, direct sales force, third party sales, whole sellers, resellers, value added resellers and digital content and applications through the iTunes store to satisfy the desires of modern consumer. In this context apple has in troduced another innovative product iPhone4 smart phone and marketing plan of iPhone4 is the main focus of this study. This study has got five separate sections. The first part is introductory part which identifies and justifies the objectives of the study. The second part explores how the marketing plan supports the strategic objectives of the Apple, third part explains how Apple construct it marketing plan, forth section discusses how Apple promotes the marketing plan to support its strategic objectives. The last section is about the conclusion and summary findings which are developed from the discussion and analysis and recommendations for further improvement. Explaining the strategy of the organization impacting on the marketing plan. Each and every organization stands with business plan to set its overall direction for the company for their existence and this plan sets out how the company is to achieve its strategic aims and objectives. The strategic aims and objectives of a business inform and shape its business plan and an essential part of the overall business plan is the marketing plan. Thus the marketing plan is guided by strategic objective of the business and there should be alignment between the strategic objectives and marketing plan to meet the ultimate goals of an organization (e.g. profit or sales growth). The relationship between strategic objectives and the marketing plan is clarified by following diagram. Business aims objectives Business plan Product services their position in market Market data including size trends competition Business aims objectives Marketing plan Financial information including budgets Figure: Key element of business plan In context of Apple, it committed to offer the range of best possible innovative technological product and services and put that technology in the hand of as many people as possible. Apple leading towards market dominance through its innovation and Apple has already demonstrated it by offering innovative products like iPod, iPhone, iPad. Apple is also committed to protect the environment, health and safety of employees, customers and the global communities where it operates and recognize that by integrating sound environmental health and safety management practices into all aspects of its business. Apple can offer innovative technological products and services while conserving and enhancing recourses for future generations. Apple is leading towards market leader through its effective marketing plan. Apples marketing plan is directed by its strategic planning. In this context Jobbers six planning question helps to apple to align strategic objectives and marketing plan. The six questio ns are as follows. Where are we now? How did we get here? Where are we heading? Where we would like to be? How do we get there? Are we on course? These are the key planning question not only for the marketing plan but for the other plan as well. If any organization wishes to construct effective marketing plan to meet strategic objectives they should address these questions. The first three questions can be addressed by the help of business mission, market audit, SWOT analysis. It gives the concrete shape of marketing plan. The first question emphasis the current position of the company like market share, competition. Apple has dominance market share with its core competencies innovation. The second question focuses on an analysis of significant events that had a bearing on the achievement and shortcoming identifies earlier. Apple get this position by the help of innovation and with the motto of think different Third question point out the direction of the business in future. By the help of market audit and SWOT analysis a business can set the direction. Apple is leading towards market dominance. Fourth question is talk about the objectives or vision of the business. Apple wishes to be a market leader. The fifth question focuses on the course of action which is going to be done in order to achieve the final goal. Apple wishes to meet its objectives by the help of core strategy, marketing mix decision, organization and implementation of marketing plan. Final question emphasis the continuous controlling mechanism whether we are in right track or not if not and what may be the next step to walk on right course. In order to address jobbers first three planning question and to build effective marketing plan a business must conduct market audit. Market audit concern with systematic examination of a businesss marketing environment, objectives, strategies and activities with the view to identify strategic issues, problems and opportunities. It is the cornerstone of the marketing planning process. It keeps eye on environmental forces which may affect the marketing plan: internal and external factor. Internal factor is also known as micro factor which are in hand of a business which mainly focus on the five different factors: Operating results (sales, market share, profit margin and cost), Strategic issue analysis (marketing objectives, market segmentation, competitive advantages, core competencies, positioning, portfolio analysis), marketing mix effectiveness (product, price, promotion, distribution) marketing structure (marketing organization, marketing training, internal communication), marketing system (marketing information system, marketing planning system and marketing control system). External factor are not in business hand so business itself should change to make effective planning. External factor contains macro environment (PESTEL factor) which are economic factor (inflation, interest rate, unemployment), social and cultural (age distribution, lifestyle change, values and attributes), technological factor (new products and process technologies, materials) political and legal factor (monopoly control, new laws, regulations) ecological factor (conversion, pollution, energy). In order to construct effective marketing plan Apple should consider market audit because without considering these factor apple can not meet its strategic objectives. After analysing these factor apple can get present background data on the market, product, competition and distribution. Identifying the components part of marketing plan of Apple. SWOT analysis the strategic technique to evaluate the strategic position of a business by identifying its strength, weakness, opportunity and threats. It helps to address the planning question where are we now? How did we get here? Where we are heading? Once SWOT analysis is done an idea can be developed to how to turn weakness into strength and threats into opportunity, it helps to construct effective marketing plan. In context of apple iPhone 4, the price is high, it can not afford by middle income level people and the treats may be the increased competition which pressure apple to reduce the price because there are other strong competitors as well who produce less priced smart phone and it also difficult to expand in Asian market because without internet server iPhone cannot be operated. So this SWOT analysis helps to Apple how to turn these weaknesses into strength and treats into opportunity in order to construct the marketing plan and these factor helps to build the shape of marketing plan. Once market audit and SWOT analysis has been done it leads to set marketing objectives. Marketing objective keeps eye on two types of objective: strategic trust and strategic objective. It addresses the planning question: where we would like to be? Strategic trust defines the future direction of a business. By the help of Ansoff of Matrix a business can develop strategic trust which product to sell in which market. Figure: Ansoff Matrix Source: www.courseware.finntrack.eu According to Ansoff Matrix there are four strategic alternatives which are market penetration, market development, production development and diversification. Among these four alternatives the Apple has selected a product development alternative and decided to sell new product (iPhone 4) in the existing market. Another part of marketing objective is the strategic objective which deals with the process of planning at the product level. There are four types of alternative: build, hold, harvest and divest. To analyse appropriate alternative, there are various no of product planning portfolio tools such as BCG matrix, General Electric Market Alternatives-Competitive Position Model, Shell Directional Policy Matrix. Even though, this study is going to keep eyes on BCG matrix. Figure: BCG Matrix Source: www.apps.develebridge.net The iPhone is new product and it has low market share but high market growth so it contain to the question mark. This represents high demand due to low market share. So for the new product, the strategic objective will inevitably be to build sales and market share. The important point to keep in mind at this stage is that building sales and market share is only the sensible strategic objective of iPhone 4. Overall, strategic trust and strategic objective characterize where the business and its product intended to go in future. After setting marketing objective a business must determine the means of achieving them. Core strategy focuses on how the objectives can be accomplished and it contains three key elements: target market, competitive advantage and competitor target. Core strategy helps gives the answer of the planning question how do we get there? iPhones primary customer targets is the middle-upper income professional that need one portable device to coordinate their busy schedules and communicate with colleagues, friends and family and secondary consumer targets are high school, college and graduate students who need one portable multifunction device. Identifying issues of risk within a marketing plan of Apple Constructing a marketing plan is not an easy process and it is not out of risk factor which may lead to failure if marketing planner unable to address potential problems effectively and Apple is not also escaped from potential problem which may be: Political behaviour: Typically, marketing planning is a resource allocation process by manager. In this allocation process the power base, career opportunities and salaries may bring conflict. Perception of planning: There are different people involve in this planning with different perception and they wishes to apply their perception to construct the plan which may be the cause of conflict. Reward system: The reward system of business emphasize only short term reward. Managers may overweight the short term focuses rather than long term focuses and the marketing plan not only concern with short. Basically, it is concerned with long term which thing may be underweighted by manager and marketing plan is treated as the secondary focus. Cultural clashes: Cultural clash is another potential problem associated with marketing plan because in a business we can get different culture which may be the reason of conflict like as the business may plan by making incremental decision and strategic planning may challenge the status quo. Lack of knowledge and skills: In planning process, the manager may not has the sufficient knowledge in terms of market segmentation, competitive advantages and the nature of strategic objective and lack of skills in terms of analysing competitive situation and defining core strategy which may lead to failure. Lack of information: The systematic marketing planning system needs accurate information inputs in terms of market share, size and growth rates. These are basic inputs into the marketing audit which may unavailable. In order to construct the effective marketing plan marketing manager should overcome from these problems. To overcome from potential problems leading to risk, apple can use Jobbers formulation of remedies which are as follows: Senior management must support the middle management and coordinate with them and must be committed to the planning process. To address cultural clashes, there should be match between planning process and the culture of the business. The reward system should focus on long term objective rather than focusing on the short term. There should be clear communication system in both ways top to down or bottom to top. Management can conduct training program to marketing personnel in order to provide knowledge and skills about to perform the planning job. 2.1 Identifying the levels of importance of each component of the plan. The marketing mix is the set of marketing tools which a business blends to achieve the marketing goals in a defined target market. Effective marketing mix decision ensure that a business is marketing the right product to the right person in the right place and at the right time which is the key success factor of the marketing plan. It helps to gain competitive advantages with considering market segmentation. Basically, there are two frameworks in order to manage effective marketing mix decision at product or service level: 7Ps and 4Cs. Although, Apple may use 7Ps framework in order to manage effective marketing decision which are mentioned below. Product: The iPhone 4 combine three amazing products- a mobile phone, wide screen iPod, and a breakthrough internet deviceinto one small, lightweight, hand held device with the best e-mail ever on a mobile phone, full screen with browsing, multi touch screen, and applications which gives the best experience of smart phone to the consumers. Place: Apple has set the distribution channel which is appropriate and convenient to its targeted customer. It is offering this product not only through its own retail store and online store but it has build channel with other retail store and the network providers which give easy assess to the target customers. Promotion: In order to promote iPhone 4 to the targeted market segment Apple is using several promotional tools like advertising, publicity, direct marketing, internet marketing, Bluetooth marketing etc. which really helps Apple to bust the sales. Apple is using both below the line and above the line promotional strategy. Price: As other organization apple have their own pricing policy and the price of the iPhone 4 is marked according to it. The price of the iPhone may affect by marketing objective, marketing mix strategy, costs, nature and demand of the market, competition and other environmental forces like economy, reseller, government etc. Other components of marketing mix decision are people, process and physical evidence. These components of marketing mix of Apple are well blended; the marketing strategy is well joined with strategy. 2.2 Identifying mitigation strategies for high risk components of the plan of Apple Once marketing mix decisions have been done the marketing plan leads towards action plan. Action plan refers to the specific steps that must be taken and specific activities that must be performed well to achieve designed strategic objectives. It talks about the specific task: what will be done? Who is responsible for doing it? , time horizon: when will it be done? , resource allocation: how much will it be cost? In terms of Apple it has addressed these questions through its market plan to make marketing mix decision towards perform. Apple has set specific task (i.e. sales programmes, promotion programmes) and delegate responsibility to related person (i.e. marketing manager, sales assistance etc) in order to implement marketing mix decision with convenient time bound. Furthermore, in order to implement action plan programme Apple need supporting budget which talks about resource allocation (i.e. cost and revenue). Without supporting marketing budget the action plan can not be completed because it is the most important part of marketing plan. Although, Each and every company have limited resources which may limit actions and Apple has considered it as well. So in terms of producing budget, Apple is aware of how limited resources produce optimum output and it has produced projected income statement for lunching iPhone 4 which gives the around figure of sales revenue which made up of forecasted unit sales and average net price, cost which made up of cost production, physical distribution and marketing and profit margin. Apple also has conducted Breakeven Analysis which determines the sales units where apple in position of neither profit nor loss from the sales of iPhone 4. It can provide additional information for the budgets or financial section of the marketing planning. Apple has used key performance standards like costs/sales ratios, market shares, territory quotes, comparison with competitors in order to monitor the actions programme. 2.3 Producing marketing plan for Apple. Marketing mix framework helps to enlighten consumers needs, how to exploit the competitive advantages that blends the core strategy with marketing mix and this helps to match corporate resources. Apple has set unique blend of product offering, pricing, promotion and distribution system designed to reach at targeted market. The marketing plan of iPhone 4 mainly focus the consumer satisfaction, the key goal of marketing plan, that can be only achieved by designing the marketing mix suitable for the customer groups or market segments. Marketing mix planning requires all possible tools analysis, such as segment analysis, market research and competitor analysis which play vital role in construction of marketing plan. So overall, marketing mix decision significantly contributes to make the effective marketing plan of iPhone4. Market planning process provided a well-defined path from generating a business mission to implementing and controlling the resultant plans for Apple. The typical marketing plan structure is as follows: Section Purpose Executive summary A short overview of the plan for a quick management review: Current marketing situation The marketing audit to present background data on the market,product,competition and distribution SWOT Analysis Identifies the companys main strengths and weakness and the main opportunities and threats facing the product or service Objectives and issues Define the companys objectives in the area of sales. Market share and profits and the issues that will affect these objectives Marketing strategy Presents the broad marketing approach that will be used to achieve the plans objectives Action programmes Specifies what will be done, who will do it. When it will be done and what it will coast Budgets A projected profit and loss statement that forecasts the expected financial outcomes from the plan Controls Indicates how the progress of the plan will be monitored 3.1 Discussing how the plan supports strategic objectives. David Jobber suggested five different organization structures in order to implement a marketing plan namely: no marketing organization, functional organization, product base organization, market centred organization and matrix organization. Out of these five structures, Apple has structured as a product based organization which focus on individual responsibilities to product managers for managing product lines. Specifically Apple focussed for individual product lines and can develop own marketing mix which helps to apple to align marketing plan to strategic objectives. 3.3 Identifying an evaluation and review measures for the agreed plan. The marketing plan is a cycle that begins and ends with evaluation. The final stage of in the marketing plan is to measure the outcome of the marketing activities against the original objectives and targets. Continuous evaluation helps the marketing team to focus on modifying or introducing new activities to achieve objectives. Apple adopted a range of key performance indicator to asses the success of the iPhone 4s marketing plan. Market share: Did the iPhone 4 hit the market share and help to achieve its market share objective? iPhone 4 is market leader of smart phone in some European countries and is consistently gaining market share. Overall sales: Was this in line with objectives? iPhone 4 is increasing sales significantly comparatively to other competitors. It is meeting the expectation line. Brand image ratings: Apple has an extremely positive brand image with consumers compared to other brand. iPhone 4 is able to increase the brand loyalty of Apple which helps to retain the consumer because consumer are getting the best smart phone experience. Profitability: iPhone 4 is significantly contributing Apples profit margin. These results show that the iPhone 4s marketing plan met the overall targets, which was a significant achievement, considering the difficult economic environment. The marketing plan for iPhone 4 used past performance and forecast data to build a new marketing strategy. This built on the brand and companys strength to take advantage of the increasing change of consumer towards smart phone.